ClaudeSkills-SprintClub

Skill: LinkedIn Outreach Writer

What This Skill Does

Writes personalized, non-salesy LinkedIn connection requests, first messages, follow-ups, and InMails that get replies. Uses prospect research and trigger events to craft outreach that feels human, relevant, and worth responding to.

When to Use

• You need to write a connection request for a specific prospect
• You have a new connection you want to move toward a conversation
• Your current LinkedIn messages aren't getting replies
• You need to scale personalized outreach without sounding templated

Inputs Required

Before running this skill, ask the user for:

1. Prospect name, title, and company
2. One personalization detail — a trigger event, something they posted, a mutual connection, or company news
3. What you sell — one sentence on the core problem you solve
4. Goal of this outreach — connection, conversation, or meeting?
5. Tone preference — casual and direct, warm and conversational, or executive-level?

Step-by-Step Instructions

Step 1 — Select the Outreach Type

Determine which message type is needed:

| Situation | Message Type | |-----------|-------------| | Not yet connected | Connection Request (300 chars max) | | Just connected (day 0–3) | First Message (value or curiosity) | | Connected, no reply after 5 days | Follow-up 1 (different angle) | | Connected, no reply after 10 days | Follow-up 2 (soft close or break-up) | | Paying for InMail | InMail (longer, more context) |

Step 2 — Write the Connection Request

Rules:

• Max 300 characters
• Reference ONE specific detail (not generic)
• No pitch, no "I'd like to add you to my network"
• End with a reason to connect that benefits them

Formula: [Specific observation] + [Why connecting makes sense] + [No ask]

Templates by trigger type:

Trigger: They posted something

Hi [Name], your post on [topic] caught my attention — especially [specific point]. I work in [adjacent space] and think about this a lot too. Would love to connect with someone thinking this way.

Trigger: Company news

Hi [Name], congrats on [news — funding/launch/hire]. I work with [similar companies] at this stage. Would love to be in your network as you scale.

Trigger: Job change (new role)

Hi [Name], congrats on the new role at [Company]! First 90 days as [Title] are always full. Thought it would be worth connecting — I work with folks navigating similar transitions.

Trigger: Mutual connection

Hi [Name], [Mutual Name] suggested I reach out — we both work in [space]. Would love to connect and compare notes.

Step 3 — Write the First Message (Post-Connection)

Send 24–48 hours after they accept. Never pitch. Add value or open curiosity.

Formula: [Warm opener] + [Value or insight] + [Soft question or offer]

Templates:

Value Drop:

Hey [Name], glad to be connected! I've been working on [relevant topic] a lot lately and put together [resource/insight]. Given what you're building at [Company], thought it might be useful. Happy to share — want me to drop it here?

Curiosity Opener:

Hey [Name], something I've been wondering — how are you thinking about [relevant challenge] right now at [Company]? I've been talking to a lot of [title] and seeing some interesting patterns. Curious if it maps to your experience.

Insight Share:

Hey [Name], one thing I keep seeing with [title] at companies like [Company]: [specific insight or pattern]. Does that resonate with what you're seeing, or is your situation different?

Step 4 — Write the Follow-Up Sequence

If no reply in 5–7 days:

Follow-up 1 — New Angle:

Hey [Name], wanted to follow up — not sure if my last message got buried. [New angle or new piece of value]. Wondering if [question that invites a reply].

Follow-up 2 — Soft Close (Day 10–12):

Hey [Name], I'll keep this short — I don't want to keep pinging you if the timing isn't right. If [problem you solve] isn't a priority right now, totally understand. But if it is, happy to jump on a quick call. Either way, no worries — I'll let you be.

Step 5 — Write the Meeting Ask

Once there's a back-and-forth conversation, make the ask:

Low-friction meeting ask:

[Name], based on what you've shared — this feels like it could be worth a quick conversation. Would 20 minutes make sense to explore? Not a sales pitch — just want to see if there's something real here. What's your calendar like [day] or [day]?

Calendly-style ask:

Would it be easier if I just dropped a link? Here's mine — grab whatever works: [Calendly link]

Output Format

Deliver:

1. Connection Request (ready to copy-paste, under 300 chars)
2. First Message (post-connection, value or curiosity)
3. Follow-up 1 (if needed)
4. Follow-up 2 / Soft Close (if needed)
5. Meeting Ask (when ready)

All messages personalized with the details provided. Each clearly labeled and ready to send.

Pro Tips

• The first message sets the tone for the entire relationship — make it about them, not you
• If your connection request acceptance rate is below 35%, your target is wrong or your message is too salesy
• The best follow-up is a NEW insight or angle, not "just checking in" — that's a conversation killer
• Never ask for a meeting in a connection request — it's the LinkedIn equivalent of proposing on a first date
• Short messages outperform long ones 4:1 on LinkedIn — get to the point fast
• Always end messages with a question or a clear action — open loops keep conversations alive