cognitive-twin

Cognitive Twin Skill

Overview

The Cognitive Twin is the always-on business health monitor. It:

• Continuously tracks 13 business domains
• Calculates domain-specific health scores (0-100)
• Detects anomalies and trends across domains
• Generates periodic health digests
• Simulates decision outcomes
• Provides early warning signals for problems

Like having a "twin" who watches your business 24/7 and alerts you when something seems off.

Core Capabilities

1. The 13 Business Domains

FINANCIAL DOMAIN (25% of overall score)

Components:
- Revenue growth: Monthly growth rate, YoY comparison
- Profitability: Gross margin, net margin, unit economics
- Burn rate: Runway in months, cash position
- Customer LTV: Lifetime value per customer
- Churn: Monthly churn rate, trend direction
- Pricing power: Ability to raise prices without losing customers

Health Score Calculation:
- Revenue growing 10%+ MoM: +20 points
- Gross margin 60%+: +20 points
- Burn rate sustainable: +20 points
- LTV:CAC ratio 3+:1: +20 points
- Churn < 3%: +20 points

Example Score: 78/100
- Strong revenue (+20)
- Good margins (+18)
- 7-month runway (+15) ← Getting short
- Good LTV ratio (+20)
- Acceptable churn (+5)

Alerts trigger at:
- Runway dropping below 12 months
- Churn increasing 1%+ month-over-month
- Revenue growth dropping below 5%

CUSTOMER DOMAIN (20% of overall score)

Components:
- Customer satisfaction (NPS): Net Promoter Score, trend
- Customer acquisition cost: CAC, vs. industry benchmark
- Customer retention: Retention rate by cohort
- Customer diversity: Concentration risk (% from top 5 customers)
- Customer feedback: Support tickets, feature requests, sentiment
- Customer expansion: Revenue expansion from existing customers

Health Score Calculation:
- NPS 50+: +25 points
- CAC improving: +20 points
- Retention rate 90%+: +25 points
- No customer > 10% revenue: +15 points
- Positive feedback trend: +15 points

Example Score: 72/100
- NPS 45 (+20)
- CAC stable (+18)
- 85% retention (+20) ← Could be better
- Top customer = 12% (+10)
- Mixed feedback (+4)

Alerts trigger at:
- NPS dropping 5+ points
- CAC increasing without revenue increase
- Retention trending down
- Single customer > 20% revenue

PRODUCT DOMAIN (18% of overall score)

Components:
- Product-market fit: Usage frequency, feature adoption
- Roadmap execution: On-time delivery of planned features
- Bug/quality: Number of critical bugs, time to fix
- Performance: Page load time, uptime, reliability
- Feature parity: vs. competitors, what are you missing?
- User engagement: DAU/MAU ratio, feature usage depth

Health Score Calculation:
- 60%+ DAU/MAU ratio: +20 points
- Roadmap 90%+ on time: +20 points
- < 3 critical bugs: +20 points
- 99.5%+ uptime: +20 points
- Feature competitive: +20 points

Example Score: 68/100
- 50% DAU/MAU (+15) ← Could increase
- 70% on-time delivery (+14)
- 5 critical bugs (+10) ← Getting high
- 99.2% uptime (+16) ← Slight issue
- Missing 2 key features (+13)

Alerts trigger at:
- DAU/MAU dropping 5%+
- Uptime below 99%
- Critical bugs accumulating
- Major feature competitors have
- Roadmap delays exceeding 2 weeks

TEAM DOMAIN (15% of overall score)

Components:
- Headcount growth: Hiring pace, retention rate
- Team satisfaction: Employee engagement, satisfaction scores
- Key person dependency: Risk if someone leaves
- Team skill gaps: Missing expertise for roadmap
- Diversity & inclusion: Team composition representation
- Team productivity: Output per person, iteration speed

Health Score Calculation:
- Headcount growing on plan: +25 points
- Team satisfaction 7+/10: +25 points
- No person > 30% critical skills: +20 points
- Skill gaps being filled: +15 points
- Team diverse: +15 points

Example Score: 58/100
- Hiring on track (+25)
- Satisfaction 6.2/10 (+15) ← Getting low
- CEO/CTO key person risk (+0) ← Critical
- 3 skill gaps unfilled (+5) ← Problem
- Limited diversity (+8)

Alerts trigger at:
- Key person departure risk identified
- Team satisfaction dropping
- Hiring unable to keep pace
- Skill gaps growing

MARKET DOMAIN (10% of overall score)

Components:
- Market size: TAM, addressable market trends
- Market growth rate: Is market expanding or contracting?
- Competitive intensity: New entrants, consolidation
- Customer demand: Lead generation trends, sales pipeline
- Market timing: Are you ahead/behind market adoption curve?
- Regulatory environment: New regulations, restrictions

Health Score Calculation:
- Market growing 20%+: +25 points
- You growing faster than market: +25 points
- < 5 direct competitors: +20 points
- Strong customer demand signal: +20 points
- Regulatory tailwinds: +10 points

Example Score: 72/100
- Market growing 15% (+20)
- Growing faster (+25)
- 8 competitors (+10)
- Strong demand (+15) ← Good
- Neutral regulation (+2)

Alerts trigger at:
- Market growth slowing
- Competitive entrants increasing
- New unfavorable regulations
- Customer demand signals dropping

OPERATIONS DOMAIN (5% of overall score)

Components:
- Process efficiency: How fast can you execute?
- Cost control: Where is money going?
- Infrastructure: Technical debt, system reliability
- Compliance: Legal, regulatory, data handling
- Data management: Data quality, security, privacy

Health Score Calculation:
- Quarterly metrics within 10% of plan: +25 points
- No major compliance issues: +25 points
- Technical debt under control: +25 points
- No data breaches or incidents: +25 points

Example Score: 81/100
- Metrics tracking plan (+25)
- Clean compliance review (+20) ← Minor issue
- Some tech debt (+20)
- No incidents (+16)

ADDITIONAL DOMAINS (covered by composite scoring)

• Sales Domain (Lead generation, conversion rates, pipeline health)
• Marketing Domain (Brand awareness, lead quality, content performance)
• Partnership Domain (Strategic partners, partnership pipeline, co-marketing)
• Investor/Board Domain (Relationships, fundraising readiness, update cadence)
• Strategic Domain (Vision clarity, strategy execution, milestone achievement)
• Leadership Domain (Founder capability, leadership bench, decision-making)
• Culture Domain (Values alignment, retention, engagement, onboarding)

2. Periodic Health Digests

Daily Quick Check (5 minutes)

AUTOMATED - Sent every morning

Today's Health: 74/100 (↓1 point from yesterday)

RED FLAGS (Needs attention):
❌ Revenue tracking 5% below forecast (target: $42k, actual: $40k)
⚠️ 3 new critical bugs this week (normal: 1-2)

GREEN FLAGS (Good signs):
✅ Customer satisfaction up to 7.2/10
✅ Runway stable at 8.5 months

KEY METRICS AT A GLANCE:
- Monthly recurring revenue: $45,000 (↑12% MoM)
- Team size: 8 people (on track for 10 by Q2)
- NPS: 48 (good trend: ↑3 this month)
- Churn rate: 2.1% (stable)

RECOMMENDED ACTION:
Debug the 3 critical bugs this week. Don't let tech debt accumulate.
Everything else looks normal.

Weekly Digest (30 minutes)

SENT: Every Sunday evening

HEALTH SCORE: 74/100 (↑2 from last week)

DOMAIN BREAKDOWN:
Financial: 78/100 (↑1)
- Revenue: On track
- Burn: Stable
- Profitability: Improving

Customer: 72/100 (stable)
- NPS: 48 (good)
- Churn: 2.1% (acceptable)
- CAC: Improving

Product: 68/100 (↓2)
- DAU/MAU: Slightly down
- Bugs: 3 critical
- Uptime: Good

Team: 58/100 (stable)
- Hiring: On track
- Satisfaction: Slightly low
- Key person risk: CEO dependent

Market: 72/100 (stable)
- Market growing well
- Competition increasing
- Demand strong

ANOMALIES DETECTED:
1. Product domain dip (bugs + engagement)
   - Action: Prioritize bug fixes this week
   - Impact: Will recover if fixed quickly

2. Team satisfaction low (6.2/10)
   - Action: One-on-ones this week to understand why
   - Impact: Could lead to turnover if not addressed

WHAT'S WORKING WELL:
- Revenue growth trajectory
- Customer retention strong
- Market conditions favorable

WHAT NEEDS ATTENTION:
- Product quality (bugs)
- Team morale
- DAU/M