Company Current GTM Analysis

Deep-research agent skill that produces a comprehensive analysis of what a target company is currently doing across all go-to-market dimensions. The output identifies what's working, what's missing, and where white space exists — so you can design strategies that fill genuine gaps rather than duplicating what they already do.

Quick Start

Run a GTM analysis for <company>. Website: <url>. Founder LinkedIn profiles: <urls>.

Or if a client context file already exists:

Run a GTM analysis for <client>. Use the context at clients/<client>/context.md.

Inputs

Step-by-Step Process

Phase 1: Load Context

1. If a client context file exists at clients/<client>/context.md, read it for:

   • Company overview, founders, product, pricing
   • Known competitors, customers, market positioning
   • Any existing research or intelligence

2. If no context file exists, gather basics from the user:

   • Company name, website URL
   • Founder names and LinkedIn URLs (if known)
   • Industry/category
   • Known competitors (if any)

3. Create the output directory in the current working directory (or user-specified path).

Phase 2: Data Collection (Run in Parallel)

Run as many of these research threads as possible in parallel. Each thread is independent.

2A. Blog & Content Strategy

Goal: Understand their content strategy — topics, frequency, types, target audience, gaps.

1. Fetch the blog page:

   • WebFetch <website>/blog — extract all visible post titles, dates, categories, authors
   • If no /blog, try /resources, /insights, /news, /articles
   • Note: Many sites are JS-rendered. If WebFetch returns empty content, fall back to WebSearch: site:<website> blog

2. Catalog content types:

   • Product updates / changelogs
   • Comparison / "vs" / "alternative" pages
   • How-to guides / tutorials
   • Case studies / customer stories
   • Thought leadership / opinions
   • Industry reports / data
   • SEO-optimized list posts ("Best X tools for Y")

3. Assess content strategy:

   • Publishing frequency (daily/weekly/monthly/sporadic)
   • Author diversity (one person vs. team vs. guest contributors)
   • Content depth (shallow SEO vs. deep expertise)
   • Funnel coverage (top/mid/bottom)
   • Downloadable assets (ebooks, whitepapers, calculators)
   • Video content (embedded, YouTube channel)

4. Check for comparison/vs pages:

   • WebSearch: site:<website> vs OR alternative OR compare
   • Catalog which competitors they compare against
   • Note which competitors are MISSING from their comparison content

2B. Founder/Exec LinkedIn Activity

Goal: Understand founder thought leadership presence, posting frequency, engagement, topics.

Requires: Founder LinkedIn profile URLs. If not provided, search: "<founder name>" LinkedIn <company>

1. Scrape recent posts:

   python3 skills/linkedin-profile-post-scraper/scripts/scrape_linkedin_posts.py \
     --profiles "<comma-separated LinkedIn URLs>" \
     --max-posts 20 --days 90 --output json
   

2. Analyze the posts:

   • Posting frequency (daily/weekly/monthly/rarely)
   • Content type breakdown: original posts vs. reposts vs. articles
   • Topics covered (product, industry, personal, hiring, culture)
   • Average engagement (likes, comments, shares)
   • Top-performing posts and why they worked
   • Whether they engage in comments (reply to commenters)

3. Assess thought leadership posture:

   • Are founders positioned as industry voices or just company operators?
   • Is there a personal brand beyond the company?
   • Are they engaging with industry influencers?

2C. SEO & Web Traffic

Goal: Estimate traffic, identify traffic sources, assess SEO investment level.

1. Get traffic data:

   • WebSearch: <website> traffic site visitors similarweb
   • WebFetch: https://www.similarweb.com/website/<domain>/ (may or may not return data)
   • Look for: monthly visits, bounce rate, pages/visit, traffic sources, top countries

2. Assess keyword strategy:

   • WebSearch: site:<website> to see indexed pages
   • Check for programmatic SEO (template pages like "find [role] in [city]")
   • Check for competitor keyword targeting ("alternative to X", "X vs Y")
   • Identify keywords they likely rank for based on blog content

3. Check for paid advertising:

   • WebSearch: <company name> and <category> tool — note if ads appear
   • Look for Google Ads, LinkedIn Ads, or Facebook Pixel on their site

4. Assess SEO maturity:

   • Content volume (how many blog posts / pages)
   • Keyword sophistication (broad terms vs. long-tail vs. competitor terms)
   • Programmatic SEO presence
   • Backlink signals (guest posts, press mentions, directory listings)

2D. Hiring & Team Signals

Goal: Understand team composition, growth trajectory, and strategic priorities from hiring patterns.

1. Check careers page:

   • WebFetch: <website>/careers or <website>/jobs
   • If JS-rendered, WebSearch: <company> careers open positions <current year>
   • Also check: Glassdoor, LinkedIn Jobs, Greenhouse (boards.greenhouse.io/<company>), Lever (jobs.lever.co/<company>)

2. Catalog open roles by department:

   • Engineering (what kind — ML, backend, frontend, infra, data)
   • Product / Design
   • Sales / Business Development
   • Marketing / Content / Growth
   • Customer Success / Support
   • Operations / Finance / People
   • Recruiting (hiring recruiters = aggressive growth mode)

3. Interpret the signals:

   • Heavy engineering hiring = product-led, building moat
   • First sales hires = transitioning from PLG to sales-assisted
   • Marketing hires = investing in brand/demand gen
   • CS hires = customer base growing, retention focus
   • Recruiting hires = expecting rapid overall headcount growth
   • Senior/VP hires = building leadership layer, moving upmarket

4. Note key people:

   • Recent senior hires (VP+) and their backgrounds
   • Team size and growth trajectory
   • Notable talent signals (where are they hiring from?)

2E. Social Media & Community Presence

Goal: Map their presence and activity level across every relevant channel.

1. Twitter/X:

   • WebSearch: <company> Twitter OR X.com
   • Find their handle, follower count, posting frequency
   • What do they post? (Product updates, industry commentary, engagement with community)

2. Reddit:

   • WebSearch: "<company name>" OR "<product name>" site:reddit.com
   • What are people saying? Positive/negative/neutral?
   • Is the company team actively engaging in threads?

3. YouTube:

   • WebSearch: <company> OR <product> YouTube channel
   • Do they have a channel? How many subscribers? What content?
   • Are there third-party reviews/tutorials?

4. Product Hunt:

   • WebSearch: <company> OR <product> site:producthunt.com
   • Did they launch? When? How did it perform?

5. Slack/Discord Communities:

   • WebSearch: <company> community Slack OR Discord
   • Do they run their own community? Are they active in industry communities?

6. Overall assessment: Rate each channel as Active / Present but Inactive / Absent

2F. Customer Acquisition & Reviews

Goal: Understand how they get customers and what customers think.

1. Review sites:
   • WebSearch: <company> OR <product> review G2 Capterra <current year>
   • We