company-current-gtm-analysis

Company Current GTM Analysis

Deep-research agent skill that produces a comprehensive analysis of what a target company is currently doing across all go-to-market dimensions. The output identifies what's working, what's missing, and where white space exists — so you can design strategies that fill genuine gaps rather than duplicating what they already do.

Quick Start

Run a GTM analysis for <company>. Website: <url>. Founder LinkedIn profiles: <urls>.

Or if a client context file already exists:

Run a GTM analysis for <client>. Use the context at clients/<client>/context.md.

Inputs

| Input | Required | Source | |-------|----------|--------| | Company name | Yes | User provides or read from clients/<client>/context.md | | Company website | Yes | User provides or read from context | | Founder/exec LinkedIn URLs | Recommended | User provides, or search web for "[founder name] LinkedIn" | | Known competitors | Optional | Improves competitive positioning section | | Client context file | Optional | clients/<client>/context.md — if exists, use for ICP, positioning, etc. |

Step-by-Step Process

Phase 1: Load Context

1. If a client context file exists at clients/<client>/context.md, read it for:
2. Company overview, founders, product, pricing
3. Known competitors, customers, market positioning
4. Any existing research or intelligence

1. If no context file exists, gather basics from the user:
2. Company name, website URL
3. Founder names and LinkedIn URLs (if known)
4. Industry/category
5. Known competitors (if any)

1. Create the output directory in the current working directory (or user-specified path).

Phase 2: Data Collection (Run in Parallel)

Run as many of these research threads as possible in parallel. Each thread is independent.

2A. Blog & Content Strategy

Goal: Understand their content strategy — topics, frequency, types, target audience, gaps.

1. Fetch the blog page:
2. WebFetch <website>/blog — extract all visible post titles, dates, categories, authors
3. If no /blog, try /resources, /insights, /news, /articles
4. Note: Many sites are JS-rendered. If WebFetch returns empty content, fall back to WebSearch: site:<website> blog

1. Catalog content types:
2. Product updates / changelogs
3. Comparison / "vs" / "alternative" pages
4. How-to guides / tutorials
5. Case studies / customer stories
6. Thought leadership / opinions
7. Industry reports / data
8. SEO-optimized list posts ("Best X tools for Y")

1. Assess content strategy:
2. Publishing frequency (daily/weekly/monthly/sporadic)
3. Author diversity (one person vs. team vs. guest contributors)
4. Content depth (shallow SEO vs. deep expertise)
5. Funnel coverage (top/mid/bottom)
6. Downloadable assets (ebooks, whitepapers, calculators)
7. Video content (embedded, YouTube channel)

1. Check for comparison/vs pages:
2. WebSearch: site:<website> vs OR alternative OR compare
3. Catalog which competitors they compare against
4. Note which competitors are MISSING from their comparison content

2B. Founder/Exec LinkedIn Activity

Goal: Understand founder thought leadership presence, posting frequency, engagement, topics.

Requires: Founder LinkedIn profile URLs. If not provided, search: "<founder name>" LinkedIn <company>

1. Scrape recent posts:

``bash python3 skills/linkedin-profile-post-scraper/scripts/scrape_linkedin_posts.py \ --profiles "<comma-separated LinkedIn URLs>" \ --max-posts 20 --days 90 --output json ``

1. Analyze the posts:
2. Posting frequency (daily/weekly/monthly/rarely)
3. Content type breakdown: original posts vs. reposts vs. articles
4. Topics covered (product, industry, personal, hiring, culture)
5. Average engagement (likes, comments, shares)
6. Top-performing posts and why they worked
7. Whether they engage in comments (reply to commenters)

1. Assess thought leadership posture:
2. Are founders positioned as industry voices or just company operators?
3. Is there a personal brand beyond the company?
4. Are they engaging with industry influencers?

2C. SEO & Web Traffic

Goal: Estimate traffic, identify traffic sources, assess SEO investment level.

1. Get traffic data:
2. WebSearch: <website> traffic site visitors similarweb
3. WebFetch: https://www.similarweb.com/website/<domain>/ (may or may not return data)
4. Look for: monthly visits, bounce rate, pages/visit, traffic sources, top countries

1. Assess keyword strategy:
2. WebSearch: site:<website> to see indexed pages
3. Check for programmatic SEO (template pages like "find [role] in [city]")
4. Check for competitor keyword targeting ("alternative to X", "X vs Y")
5. Identify keywords they likely rank for based on blog content

1. Check for paid advertising:
2. WebSearch: <company name> and <category> tool — note if ads appear
3. Look for Google Ads, LinkedIn Ads, or Facebook Pixel on their site

1. Assess SEO maturity:
2. Content volume (how many blog posts / pages)
3. Keyword sophistication (broad terms vs. long-tail vs. competitor terms)
4. Programmatic SEO presence
5. Backlink signals (guest posts, press mentions, directory listings)

2D. Hiring & Team Signals

Goal: Understand team composition, growth trajectory, and strategic priorities from hiring patterns.

1. Check careers page:
2. WebFetch: <website>/careers or <website>/jobs
3. If JS-rendered, WebSearch: <company> careers open positions <current year>
4. Also check: Glassdoor, LinkedIn Jobs, Greenhouse (boards.greenhouse.io/<company>), Lever (jobs.lever.co/<company>)

1. Catalog open roles by department:
2. Engineering (what kind — ML, backend, frontend, infra, data)
3. Product / Design
4. Sales / Business Development
5. Marketing / Content / Growth
6. Customer Success / Support
7. Operations / Finance / People
8. Recruiting (hiring recruiters = aggressive growth mode)

1. Interpret the signals:
2. Heavy engineering hiring = product-led, building moat
3. First sales hires = transitioning from PLG to sales-assisted
4. Marketing hires = investing in brand/demand gen
5. CS hires = customer base growing, retention focus
6. Recruiting hires = expecting rapid overall headcount growth
7. Senior/VP hires = building leadership layer, moving upmarket

1. Note key people:
2. Recent senior hires (VP+) and their backgrounds
3. Team size and growth trajectory
4. Notable talent signals (where are they hiring from?)

2E. Social Media & Community Presence

Goal: Map their presence and activity level across every relevant channel.

1. Twitter/X:
2. WebSearch: <company> Twitter OR X.com
3. Find their handle, follower count, posting frequency
4. What do they post? (Product updates, industry commentary, engagement with community)

1. Reddit:
2. WebSearch: "<company name>" OR "<product name>" site:reddit.com
3. What are people saying? Positive/negative/neutral?
4. Is the company team actively engaging in threads?

1. YouTube:
2. WebSearch: <company> OR <product> YouTube channel
3. Do they have a channel? How many subscribers? What content?
4. Are there third-party reviews/tutorials?

1. Product Hunt:
2. WebSearch: <company> OR <product> site:producthunt.com
3. Did they launch? When? How did it perform?

1. Slack/Discord Communities:
2. WebSearch: <company> community Slack OR Discord
3. Do they run their own community? Are they active in industry communities?

1. Overall assessment: Rate each channel as Active / Present but Inactive / Absent

2F. Customer Acquisition & Reviews

Goal: Understand how they get customers and what customers think.

1. Review sites:
2. WebSearch: <company> OR <product> review G2 Capterra <current year>
3. We