Competitive Analysis
Competitor teardowns, SWOT analysis, positioning maps, and differentiation strategy.
Purpose
Understand your competitive landscape to find positioning gaps and defensible advantages. Not to copy competitors, but to find where they're weak.
Workflow
Step 1: Gather Context
- Your product/service
- Known competitors (direct and indirect)
- Your current positioning
- What you think your advantage is
Step 2: Competitor Mapping
For each competitor:
- What they offer, who they target, how they price
- Their messaging and positioning
- Strengths (what they do well)
- Weaknesses (customer complaints, gaps, limitations)
- Customer reviews and sentiment
Step 3: SWOT Analysis
| | Helpful | Harmful | |---|---------|---------| | Internal | Strengths | Weaknesses | | External | Opportunities | Threats |
Step 4: Positioning Map
Plot competitors on 2 key dimensions (e.g., price vs. quality, simple vs. feature-rich). Identify white space.
Step 5: Differentiation Strategy
- What can you do that they can't or won't?
- What customer segment are they ignoring?
- Where is the market headed that they're not building for?
Output Format
## Competitive Analysis: [Your Product] vs. Market
### Competitor Profiles
[Per-competitor breakdown]
### SWOT
[Matrix]
### Positioning Map
[2x2 analysis]
### Recommended Differentiation
[Strategy]Constraints
- Don't fabricate competitor data — note what's estimated vs. verified
- Focus on actionable insights, not comprehensive catalogs
- Positioning should be based on real advantages, not aspirational claims