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conversion-audit

Comprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.

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Atualizado há 8 meses

Ver no GitHub ↗ Licença: MIT

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Conversion Audit

Run this audit on any existing funnel to identify conversion gaps and quick wins.

Audit Scorecard

Rate each category 1–10. Total score is out of 100.

| Category | Weight | Score | Notes | |---|---|---|---| | 1. Headline & Value Prop | 15% | /10 | | | 2. CTA Clarity & Placement | 15% | /10 | | | 3. Social Proof | 10% | /10 | | | 4. Objection Handling | 10% | /10 | | | 5. Visual Design | 10% | /10 | | | 6. Mobile Experience | 10% | /10 | | | 7. Page Speed | 10% | /10 | | | 8. Copy Quality | 10% | /10 | | | 9. Trust & Credibility | 5% | /10 | | | 10. Technical (SEO/Forms) | 5% | /10 | | | TOTAL | 100% | /100 | |

Detailed Checklist

1. Headline & Value Proposition

  • [ ] Headline is visible without scrolling
  • [ ] Headline communicates a clear benefit (not a feature)
  • [ ] Sub-headline expands on the headline
  • [ ] Value proposition is understood in < 5 seconds
  • [ ] Headline speaks to the target audience specifically

2. CTA Clarity & Placement

  • [ ] Primary CTA is above the fold
  • [ ] CTA text is action-oriented and specific
  • [ ] CTA button has strong visual contrast
  • [ ] CTA is repeated every 2–3 scroll lengths
  • [ ] Only one primary CTA per page (not competing CTAs)
  • [ ] Mobile CTA is full-width or has sticky bar

3. Social Proof

  • [ ] Testimonials include real names and photos
  • [ ] Testimonials mention specific results
  • [ ] Trust logos / "as featured in" bar present
  • [ ] Social proof placed near decision points
  • [ ] Number-based proof (X customers, Y results)

4. Objection Handling

  • [ ] Top 3 objections addressed before CTA
  • [ ] FAQ section covers common concerns
  • [ ] Guarantee / risk reversal clearly stated
  • [ ] Comparison with alternatives (if relevant)

5. Visual Design

  • [ ] Professional, modern aesthetic
  • [ ] Consistent color palette and typography
  • [ ] Adequate white space
  • [ ] Visual hierarchy guides the eye
  • [ ] No competing visual elements distracting from CTA

6. Mobile Experience

  • [ ] Responsive at all breakpoints
  • [ ] Touch targets ≥ 44px
  • [ ] Text readable without zooming
  • [ ] Forms usable with thumbs
  • [ ] No horizontal scroll

7. Page Speed

  • [ ] LCP < 2.5s
  • [ ] CLS < 0.1
  • [ ] Total page weight < 500KB
  • [ ] Images optimized (WebP, lazy loading)
  • [ ] No render-blocking scripts

8. Copy Quality

  • [ ] Benefits over features throughout
  • [ ] Reader addressed as "you"
  • [ ] 8th grade reading level
  • [ ] Short paragraphs (2–3 sentences max)
  • [ ] Power words used strategically

9. Trust & Credibility

  • [ ] SSL certificate (https://)
  • [ ] Professional domain (not free hosting)
  • [ ] Privacy policy linked
  • [ ] Contact info accessible
  • [ ] Professional email domain

10. Technical

  • [ ] Title tag optimized
  • [ ] Meta description present
  • [ ] Single h1 per page
  • [ ] Form action works correctly
  • [ ] Analytics / tracking in place
  • [ ] All links functional (no 404s)

Output Format

After auditing, produce:

  1. Overall Score: X/100
  2. Top 3 Quick Wins — changes under 15 minutes with highest impact
  3. Strategic Improvements — larger changes sorted by expected impact
  4. What's Working Well — elements to preserve
  5. Recommended A/B Tests — based on audit findings
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