Creative Strategy Skill
Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer
Part A: Marketing Asset Factory
Inputs
| Parameter | Required | Description | | --------------- | -------- | -------------------------------------------------- | | Product/service | Yes | What to promote | | Objective | Yes | AWARENESS / CONVERSION / RETENTION | | Target audience | Yes | Demographics + psychographics | | Campaign theme | Yes | Core message/hook | | Tone | Yes | PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL |
1. Digital Advertising (15 assets)
Google Ads: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.
Social Ads: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).
2. Email Marketing (8 assets)
| Asset | Count | Spec | | ---------------- | ----- | ------------------- | | Subject lines | 10 | A/B test variations | | Preview text | 10 | Matching subjects | | Welcome series | 3 | Onboarding sequence | | Promotional | 1 | Campaign offer | | Nurture sequence | 3 | Education/trust | | Re-engagement | 1 | Win-back |
3. Landing Page Copy (5 assets)
Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).
4. Social Media Content (12 assets)
LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).
5. Sales Enablement (7 assets)
| Asset | Description | | ----------------- | -------------------------------- | | One-pager | Content structure | | Sales deck | 10-slide outline | | Case study | Template with sections | | Battlecard | Competitor comparison | | Demo script | Product walkthrough | | Objection guide | 10 common objections + responses | | Proposal template | Structure + key sections |
6. Content Marketing (5 assets)
3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.
Per Asset Requirements
Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.
Part B: Design Trend Research
Inputs
| Parameter | Required | Description | | ---------------------- | ----------- | ------------------------ | | Industry/sector | Yes | Target market | | Current brand position | Recommended | Where the brand is today |
1. Macro Trend Analysis (5 trends)
Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).
Trend areas to cover:
| Area | Examples | | -------------------- | --------------------------------------- | | Visual aesthetics | Neomorphism, brutalism, liquid glass | | Interaction patterns | Gesture-based, voice-first, AI-assisted | | Color trends | Dopamine colors, muted minimalism | | Typography | Variable fonts, kinetic type | | Technology influence | Spatial design, generative UI |
2. Competitive Landscape
Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.
3. User Expectation Shifts
Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.
4. Platform Evolution
iOS 26/visionOS design language, Material You evolution, web pattern shifts.
5. Strategic Recommendations
Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.
6. Mood Board Specs
20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.
Outputs
| Deliverable | Format | | ---------------- | ------------------------------ | | Marketing assets | 47+ assets across 6 categories | | Trend analysis | 5 macro trends with examples | | Competitive map | 2x2 positioning matrix | | Mood board | 20 described visual references | | Trend roadmap | 6-month adoption plan |
Related
/brand-identity (brand strategy) | /design-systems (implementing trends) | /design-quality (validating assets)