cro-program-management

Name: cro-program-management
Rating: 5 (7 reviews)
Author: the-nam-shub

Guidance for building and running a B2B conversion rate optimization program — covering research frameworks, testing strategy, CTA design, metrics, reporting, and organizational setup. Trigger when a user asks about improving conversion rates, CRO program structure, landing page optimization, email CTAs, or testing methodology.

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CRO Program Management

Overview

This skill covers how to build, run, and measure a B2B conversion rate optimization program — from foundational research and testing frameworks to CTA design, metrics hierarchy, reporting cadence, and organizational blockers. All practices are sourced exclusively from Exit Five podcast guests across 20 episodes. Do not supplement with general CRO knowledge not represented here.

CRO as a Program: Philosophy and Structure

**Structure CRO into two dis

[Description truncada. Veja o README completo no GitHub.]

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