customer-advocacy

Name: customer-advocacy
Rating: 5 (7 reviews)
Author: the-nam-shub

Guidance for building and scaling customer advocacy programs, including case studies, reviews, referrals, community, and KOL activation — trigger when a marketer needs to generate social proof, mobilize happy customers, or build a formal advocacy function.

7stars

Updated last month

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Customer Advocacy

Overview

This skill covers how B2B marketers can build and operationalize customer advocacy — from establishing dedicated ownership and capturing reviews, to activating key opinion leaders and running community events. All practices are sourced exclusively from guests on the Exit Five podcast; no outside frameworks or general best practices have been added. Where the source material does not address a topic, this skill leaves it uncovered.