Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.
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Customer Research
Overview
This skill covers how B2B marketers should conduct, structure, and apply customer research across its full range—from direct customer interviews and win/loss programs to sales call analysis, social listening, and secondary research. All practices are sourced exclusively from guests on the Exit Five podcast. Where guests disagree, those disagreements are surfaced explicitly rather than resolved.
Foundational Principles: Why and When to Research
**Researc
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