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decision-moment-skill

Segurança Autor: aiskillstore

Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.

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Atualizado há 4 meses
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Decision Moment Skill

Purpose

Turn raw offers and services into structured decision-moment maps that tell us exactly:

  • Where a prospect is in their journey
  • What they need to see/feel/understand next
  • Which asset (page, email, video, social post) should be delivered

Outputs

For each client/campaign:

  1. Journey Map
  2. Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
  3. Decision Moments
  4. Each moment contains:
  5. Problem statement
  6. Blocking objection(s)
  7. Required proof
  8. Recommended asset type
  9. Link to asset in social_assets or page route
  10. Execution Map
  11. Which channel carries which moment (email, ad, social, landing page)

Data Structures (DB)

  • decision_moment_maps table to hold the overall map
  • decision_assets table to join moments to specific assets

When to Use

  • After Social Playbook creation
  • When designing onboarding journeys
  • When improving conversion on an existing flow

Constraints

  • Always align with the No-Bluff protocol and verified value propositions.

Decision Moment Framework

Stage 1: Awareness

  • "I have a problem but don't know what to call it"
  • Asset types: Educational content, social posts, blog articles
  • Goal: Get attention, define the problem

Stage 2: Consideration

  • "I know the problem, exploring solutions"
  • Asset types: Comparison guides, case studies, how-to videos
  • Goal: Position as the best solution

Stage 3: Conversion

  • "Ready to buy, need final push"
  • Asset types: Demos, trials, testimonials, pricing pages
  • Goal: Remove final objections, close deal

Stage 4: Retention

  • "Customer, keep them happy and growing"
  • Asset types: Onboarding, tutorials, upsells, check-ins
  • Goal: Maximize lifetime value
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