Define a clear strategic positioning statement that articulates where the product plays, who it serves best, and what makes it the right choice for that segment. Use this skill when the team needs to anchor strategy in a specific market position.
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Define Strategic Positioning
Purpose
Help teams make deliberate choices about where to play and how to win — translating product-market fit insights and competitive context into a positioning that guides strategy, roadmap, and GTM decisions.
Skill type
Conceptual skill
Use this skill when
The product is trying to be everything to everyone and losing focus
Strategy discussions lack a clear "who we're for and who we're not for"
A positioning review is needed before a major inve
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