Engineer the distribution layer of a long-form technical article — title, dek (subtitle), meta description, social pull-quotes, and channel-specific framing. Most technical articles die at the title; this skill covers the craft of titles that earn the click without clickbait, deks that confirm the promise, social pull-quotes for X / LinkedIn / Hacker News / Reddit, open-graph metadata, and the pra
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Distribution Craft
The article doesn't end at the last paragraph. A piece that took 20 hours to research and write often gets 2 minutes of distribution attention — and then dies in a noisy feed because the title was generic. Distribution craft is the practice of giving the article a fair chance.
This skill covers the layer between the article and its readers: title, dek, meta description, social pull-quotes, channel framing. None of this is the substance of the article — but all of it dete
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