Ditto for Sales Enablement

Generate a complete sales enablement kit — battlecard, objection handling guide, quote bank, one-pager, pitch narrative, ROI framework, and demo script — from a single 10-persona, 7-question study. Directly from the terminal.

Full documentation: https://askditto.io/claude-code-guide

What Ditto Does

Ditto maintains 300,000+ AI-powered synthetic personas calibrated to census data across USA, UK, Germany, and Canada. You ask them open-ended questions and get qualitative responses with the specificity of real buyer interviews.

• 92% overlap with traditional focus groups (EY Americas validation)
• A complete sales enablement kit in ~60 minutes
• Traditional equivalent: 3-6 weeks, $30,000-50,000

The Promise: One Study, Seven Deliverables

One 10-Persona Study (~12 min)
    ├─ 1. Competitive Battlecard (5 min)
    ├─ 2. Objection Handling Guide (5 min)
    ├─ 3. Customer Quote Bank (5 min)
    ├─ 4. One-Pager (5 min)
    ├─ 5. Pitch Narrative (10 min)
    ├─ 6. ROI Framework (5 min)
    └─ 7. Demo Script (10 min)

Total: ~60 min from zero to complete kit

Each deliverable maps to specific questions in the framework. The study is designed so every question feeds multiple outputs.

Quick Start (Free Tier)

Get a free API key — no credit card, no sales call:

curl -sL https://app.askditto.io/scripts/free-tier-auth.sh | bash

Free keys (rk_free_): ~12 shared personas, no demographic filtering. Paid keys (rk_live_): custom groups, demographic filtering, unlimited studies.

API Essentials

Base URL: https://app.askditto.io Auth header: Authorization: Bearer YOUR_API_KEY Content-Type: application/json

The Sales Enablement Workflow (6 Steps)

Step 1: Recruit Your Buyer Panel

Target your actual ICP — generic personas produce generic intelligence.

curl -s -X POST "https://app.askditto.io/v1/research-groups/recruit" \
  -H "Authorization: Bearer $DITTO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Enterprise IT Decision Makers 30-55",
    "group_size": 10,
    "filters": {
      "country": "USA",
      "industry": ["Technology", "Information Technology"],
      "age_min": 30,
      "age_max": 55
    }
  }'

Save the uuid. Use group_size (not size), group uuid (not id).

Minimum 10 personas. Fewer than 10 lacks frequency counts for credible claims. "7 out of 10 said..." requires 10 personas.

Step 2: Create Study

curl -s -X POST "https://app.askditto.io/v1/research-studies" \
  -H "Authorization: Bearer $DITTO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "title": "Sales Enablement - [Product Name] vs [Category]",
    "objective": "Generate competitive intelligence and buyer insights for sales collateral",
    "research_group_uuid": "UUID_FROM_STEP_1"
  }'

Save the study id. Response nests under data.study — access via response["study"]["id"], NOT response["id"].

Step 3: Ask the 7 Sales Enablement Questions

Ask one at a time. Poll to completion between each (see Polling Strategy).

Step 4: Poll Until Complete

curl -s "https://app.askditto.io/v1/jobs/JOB_ID" \
  -H "Authorization: Bearer $DITTO_API_KEY"

Wait 45-50 seconds before first poll, then 20 seconds intervals. Poll ONE job_id as proxy — all jobs finish together.

Step 5: Complete the Study

curl -s -X POST "https://app.askditto.io/v1/research-studies/STUDY_ID/complete" \
  -H "Authorization: Bearer $DITTO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"force": false}'

Use "force": true to re-run analysis (avoids 409 on already-completed studies).

Step 6: Extract the 7 Deliverables

Read all Q&A data:

curl -s "https://app.askditto.io/v1/research-studies/STUDY_ID/questions" \
  -H "Authorization: Bearer $DITTO_API_KEY"

Then generate each deliverable using the mapping below.

The Sales Enablement Question Framework

Every question is designed to feed specific deliverables. The mapping shows which outputs each question powers.

Q1 — Pain Language

"You're evaluating solutions in [category] for your team. What's your biggest pain point right now? Walk me through how you currently solve it."

Feeds: Battlecard (Current State section), One-Pager (problem statement), Pitch Narrative (Character + Problem), ROI Framework (cost of status quo), Demo Script (opening hook).

Q2 — Competitive Intelligence

"Compared to [Competitor A] and [Competitor B], what would make you choose a new option? What's the minimum bar?"

Feeds: Battlecard (Why We Win, Competitor Strengths, Switching Triggers), Objection Handling Guide (competitive objections).

Q3 — First Impressions + Scepticism

"If someone presented [your product] to you, what would your first reaction be? What excites you most? What makes you sceptical?"

Feeds: Pitch Narrative (opening), Objection Handling Guide (scepticism sources), Quote Bank (excitement quotes), Demo Script (supporting features).

Q4 — Hero Feature

"What's the ONE thing you'd want this solution to do brilliantly for you? Why does that matter more than everything else?"

Feeds: Demo Script (hero feature, opening 90s), One-Pager (key benefit), Pitch Narrative (guide section).

Q5 — Switching Triggers + Blockers

"What would make you switch from your current solution? What's blocking you right now?"

Feeds: Battlecard (switching triggers, timing indicators), Objection Handling Guide (blocking objections), ROI Framework (cost of inaction).

Q6 — Price Sensitivity

"What would you expect to pay for this? What would feel like a steal versus too expensive?"

Feeds: ROI Framework (pricing context, price sensitivity), Battlecard (pricing positioning vs competitors).

Q7 — Proof Points

"What would you need to see to feel confident recommending this to your boss or team? What proof matters most?"

Feeds: Pitch Narrative (closing evidence), Demo Script (social proof section), One-Pager (evidence section), Quote Bank (proof quotes).

The 7 Deliverables: Specifications

1. Competitive Battlecard

Sections:

• Why We Win — differentiation themes from Q2
• Competitor Strengths (Honest) — what competitors genuinely do well from Q2
• Landmines — questions to plant about competitors during deals
• Quick Dismisses — one-line rebuttals for common competitor claims
• Switching Triggers — timing indicators from Q5
• Proof Points Required — what evidence closes the deal from Q7

ABC Quality Standard (non-negotiable):

• Accuracy — one factual error = entire card binned by sales team
• Brevity — scannable in 60 seconds during a live call
• Consistency — standardised format across all competitor cards

Rule: NEVER deny genuine competitor strengths. "That's true, and here's how we approach it differently" is more credible than denial.

2. Objection Handling Guide

Classification:

• Primary objections: cited by 5+ personas
• Secondary objections: cited by 2-4 personas

Category types: Price / Switching Cost / Security / Feature Gap / Viability / Learning Curve

Response framework (AESN):

1. Acknowledge — "That's a fair concern..."
2. Evidence — data point or proof from study responses
3. Story — specific persona scenario that addresses the objection
4. Next Step — what to do or show next

Important: Do NOT confuse objections with questions. "How does your API handle rate limiting?" is a question, not an objection.

3. Customer Evidence Quote Bank

Organised by theme:

• Value and ROI
• Competitive Differentiation
• Pain Points
• Product Excitement
• Feature Priorities

SIVA Quality Test (every quote must pass):

• Specific — not a vague generality
• Inspiring / Vivid — language that creates a picture
• Attributable — includes demographic context (role, industry, company s