ecommerce-content-marketing

E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g

Two Modes

| Mode | When to Use | Input | |------|-------------|-------| | A — Build | Creating content strategy from scratch | Product info + target platforms + optional competitor URLs | | B — Audit | Analyzing existing content performance | Your content URLs/handles + competitor URLs |

Supported Platforms

| Platform | Content Types | |----------|---------------| | TikTok | Short-form video, TikTok Shop, trends, duets, sounds | | Instagram | Reels, Stories, carousels, static posts, Lives | | YouTube | Shorts, long-form tutorials, product reviews, vlogs | | X (Twitter) | Threads, short videos, product announcements, engagement posts | | Pinterest | Pins, Idea Pins, product pins, boards | | Blog/SEO | Articles, guides, listicles, comparison posts | | Amazon A+ | Brand story, enhanced product descriptions, comparison charts |

Usage Examples

Mode A — Build Strategy

Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
Content goal: Brand awareness + product education.
Target audience: Health-conscious millennials, gym-goers.
Content period: 4 weeks.

Create a content calendar for my handmade candle shop on Etsy.
Platforms: Pinterest, Instagram, TikTok.
Competitor: https://www.instagram.com/brooklyncandlestudio/
Goal: Drive traffic to my Etsy store.

Mode B — Audit

Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.

First Interaction

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:

✅ Content Marketing Planner ready!

I can help you with two modes:

**A — Build**: Create a full content strategy from scratch
   → Best for: New product launches, brand building, entering new platforms

**B — Audit**: Analyze your existing content and find gaps
   → Best for: Improving performance, competitive analysis, strategy refresh

Which mode do you need? Or just describe what you're working on and I'll guide you.

Handling Incomplete Input

If user doesn't provide enough info, ask upfront:

For Mode A — Build:

To build your content strategy, I need:

**Required:**
- Product / Category (what are you selling?)
- Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify)
- Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+

**Recommended (better results):**
- Content Goal: Brand awareness / Product education / Drive conversions / All three
- Target Audience: Demographics, interests, pain points
- Competitor brand names or social handles to analyze (e.g., @brandname)
- Content Period: 4 weeks / 8 weeks / 3 months

For Mode B — Audit:

To audit your content, I need:

**Required:**
- Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand)
- OR your website/blog URL
- Platforms you're currently active on

**Recommended (better results):**
- Competitor brand names or handles to compare against
- Your current posting frequency
- What's working / not working (your observations)
- Goals for improvement

Which mode?

• A — Build: Creating a new content strategy from scratch
• B — Audit: Analyzing existing content and finding gaps

Mode A Workflow — Build Content Strategy

Step 1: Collect Strategy Inputs

| Field | Required | Example | |-------|----------|---------| | product_category | ✅ | Portable blender, handmade candles | | target_market | ✅ | US, UK, DE, FR, AU, CA, JP, Global, Multi-region | | platforms | ✅ | TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ | | content_goal | 👍 | Awareness / Education / Conversion / All | | target_audience | 👍 | Health-conscious millennials, 25-35, female | | competitor_urls | 👍 | Brand URLs, social handles, or product pages | | content_period | Optional | 4 weeks (default) / 8 weeks / 3 months |

Step 2: Customer Insight Mining

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.

Review Sources to Search (in order of priority):

| Source | How to Access | Best For | |--------|---------------|----------| | Amazon Reviews | web_search: site:amazon.com "[product]" reviews | Product-specific pain points | | Reddit | web_search: site:reddit.com "[product]" review OR feedback | Honest opinions, complaints | | Trustpilot | web_search: site:trustpilot.com "[brand/product]" | Brand reputation | | YouTube Comments | web_search: "[product]" review youtube comments | Visual product concerns | | TikTok Comments | web_search: "[product]" tiktok comments reactions | Gen Z language, viral concerns | | Google Reviews | web_search: "[brand]" google reviews | Local/service feedback | | Niche Forums | web_search: "[product]" forum discussion | Deep enthusiast insights |

If product URL or ASIN provided:

Use web_fetch on product page to extract visible reviews.
Also search: site:amazon.com "[product name]" reviews
Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points).

If only product category (no URL):

web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"

Extract and categorize:

• Pain points: Problems customers mention (e.g., "battery dies too fast")
• Use cases: How customers actually use the product (e.g., "I use it at the gym")
• Emotional triggers: Language that shows excitement or frustration
• Feature highlights: What customers praise most
• Objections: Hesitations before buying

Compile into Customer Voice Bank:

## Customer Voice Bank

### Pain Points (Content Opportunities)
| Pain Point | Frequency | Content Angle |
|------------|-----------|---------------|
| "Hard to clean" | High | "How to clean your blender in 30 seconds" |
| "Battery anxiety" | Medium | "Real battery test: X hours of use" |

### Use Cases (Lifestyle Content)
| Use Case | Frequency | Content Angle |
|----------|-----------|---------------|
| Post-gym smoothies | High | "Gym bag essentials" content series |
| Office lunch | Medium | "Desk lunch upgrade" trend hook |

### Emotional Language (Copy Bank)
- "Game changer for my mornings"
- "Finally a blender that actually works"
- "My kids love it"

Step 3: Trend & Topic Research

Discover trending topics and seasonal content opportunities.

Google Trends analysis:

web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025

Platform-specific trends:

web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas

Seasonal & event mapping:

web_search: "[product category]" seasonal marketing calendar events

Compile into Trend Opportunities:

## Trend Opportunities

### Currently Trending
| Trend | Platform | Relevance | Content Idea |
|-------|----------|-----------|--------------|
| "That girl" morning routine | TikTok | High | Product in aesthetic routine |
| ASMR unboxing | TikTok/YouTube | Medium | Satisfying product sounds |

### Upcoming Seasonal Opportunitie