Email List Segmentation
Overview
This skill covers B2B email list segmentation practices: how to structure segments, maintain list health, personalize sends, and avoid common over-inclusion mistakes. All practices are sourced exclusively from Exit Five podcast guests across 4 episodes. No general marketing knowledge has been added — gaps in coverage are intentional.
Building Your Segmentation Logic
Start with Exclusions, Not Inclusions
When planning any email send, begin by i
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