Event Promotion and Follow-Up
Overview
This skill covers B2B event promotion and post-event follow-up, from early demand validation through pre-event advertising, on-site tactics, and post-event outreach. All practices are sourced exclusively from Exit Five podcast guests across 12 episodes. Do not supplement with general marketing knowledge not represented here.
Pre-Event Demand Validation
Validate demand before committing resources. Before booking venues, speakers, or spons
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