find-design-agency

find-design-agency

Drive the ServiceGraph API (https://api.servicegraph.co) to find, shortlist, and enrich US design and creative agencies via the pro_services dataset. The catalog tags firms with industry:design_creative and a ~13-tag service sub-taxonomy spanning graphic design, UX/UI, product design, brand identity, packaging, illustration, motion, and creative direction.

Always pin industry:design_creative. Sub-disciplines are typically structured service_provided tags (graphic-design, ui-ux-design, product-design, branding, etc.). Two known drifts: the UX/UI tag is ui-ux-design, not ux-ui-design; and there is no industrial-design tag — use product-design plus a hardware keyword. Confirm exact names via /v1/datasets/pro_services/fields?include_values=1.

Any HTTP client works (curl, fetch, requests). Examples below use curl.

Sibling skills — defer when scope is different

• Marketing-led engagements where design is one of several services (PR + content + paid + design) → find-marketing-agency. This skill is for design-led engagements where the design work IS the primary deliverable.
• Build-the-website work (coded marketing site, ecommerce, custom CMS) → find-web-developer. Design agencies often partner with web devs; if the user wants the built artifact, fire web-developer.
• Custom software with design needs (SaaS app, internal tool) → find-software-developer when the deliverable is software. Pure design (Figma files, brand systems, print collateral) stays here.

When NOT to use this skill

• Consumer/personal design — weddings, hobby projects, Etsy side projects, custom holiday cards, personal portfolio sites. Catalog is B2B procurement only.
• DIY — "design me a logo", "make me a hero illustration", "redesign my app's onboarding flow".
• In-house designer hires (Lead Designer, UX Researcher, Brand Designer).
• Design-software product comparisons (Figma vs Sketch vs Adobe XD, Webflow vs Framer).
• Knowledge questions ("explain the difference between UX and UI").
• Non-US firms / individual freelance designers.

MCP server (preferred for authed calls)

If your harness has the ServiceGraph MCP server loaded (tools containing servicegraph), prefer those — OAuth 2.1 + PKCE keeps the token in the harness sandbox. Otherwise use the REST flow below.

API surface (dataset id: pro_services)

Every endpoint requires the bearer (Authorization: Bearer vk_…). No anonymous tier.

| Endpoint | Cost | Use it for | |---|---|---| | GET /v1/datasets/pro_services/fields[?include_values=1] | free | Confirm design_creative industry value and sub-tag names. | | GET /v1/datasets/pro_services/check?filter=… | free | Validate filter. | | POST /v1/datasets/pro_services/translate-intent | free | {intent} → DSL filter + sanity count. | | GET /v1/datasets/pro_services/search?filter=…&limit= | free | Brief firm cards + per-row unlock hint + total. | | GET /v1/datasets/pro_services/:apex | free | One row brief; detail only if unlocked. | | POST /v1/datasets/pro_services/unlocks | 10 credits / firm | {apexes:[...]} ≤100; atomic; 30-day TTL on detail. | | GET /v1/me/credits | free | Balance. |

Cost model. Discovery / validation / search / brief reads are free. Detail (url, phone, email, social, address, full platforms map) costs 10 credits per firm and lasts 30 days.

Auth

vk_* API keys minted in the dashboard. Keep the token out of the LLM context — never read .env* into your context; dispatch via shell.

1. Try the call first through a shell wrapper that sources .env.local:

``bash ( set -a; [ -f .env.local ] && . ./.env.local; set +a; curl -sS -H "Authorization: Bearer $SERVICEGRAPH_API_KEY" \ 'https://api.servicegraph.co/v1/datasets/pro_services/fields' ) ``

1. On 401 prompt the user:

> "Open https://servicegraph.co/profile/api-keys, create a > key, and add SERVICEGRAPH_API_KEY=vk_… to .env.local here > (or export it). Tell me when done. Please don't paste the key > into chat."

1. Retry after the user signals ready.

Filter DSL

GitHub-search-style.

filter   := orExpr
orExpr   := andExpr ("OR" andExpr)*
andExpr  := notExpr (("AND")? notExpr)*    # whitespace = implicit AND
notExpr  := ("NOT" | "-") notExpr | atom
atom     := "(" filter ")" | predicate
predicate:= IDENT op valueOrList | bareword
op       := ":" | "=" | ">=" | "<=" | ">" | "<"
valueOrList := value ("," value)*
value    := IDENT | NUMBER | tagAtEvidence
tagAtEvidence := IDENT "@" ("low"|"medium"|"high")
bareword := IDENT | NUMBER          # → keyword:<bareword>

Four rules that bite: AND binds tighter than OR (use parens); comma list = OR within one predicate; negation is -x or NOT x; bareword = keyword search (quote multi-word phrases).

Design-flavored examples (validate yours with /check):

industry:design_creative service_provided:ui-ux-design saas
industry:design_creative service_provided:branding state:NY
industry:design_creative service_provided:packaging-design cpg
industry:design_creative service_provided:product-design hardware
industry:design_creative service_provided:graphic-design "annual report"
industry:design_creative motion animation
industry:design_creative service_provided:branding@high rating>=4 has:clutch
industry:design_creative service_provided:ui-ux-design@high fortune

Sub-discipline → tag mapping (verify exact names via /fields):

| User asks for | Use | |---|---| | Graphic design (logos, print, layouts) | service_provided:graphic-design | | Logo design specifically | service_provided:logo-design | | UX/UI design (digital products) | service_provided:ui-ux-design (note the ui-ux-, not ux-ui-) | | Product design (digital + research) | service_provided:product-design | | Brand identity / visual identity | service_provided:branding | | Packaging design | service_provided:packaging-design | | Print design / collateral | service_provided:print-design | | Web design (visual) | service_provided:web-design (distinct from web-development) | | Interior design | service_provided:interior-design | | Illustration / motion design / creative direction | no structured tag — keyword-only (illustration, motion, animation, "creative direction") | | Industrial design (physical products) | no structured tag — closest is service_provided:product-design plus keyword hardware / industrial |

Verticals (SaaS, fintech, healthcare-tech, CPG, hospitality) and credentials (AIGA, Awwwards) are keyword-only.

Identifying firms — apex

Firms are identified by their apex domain (ideo.com, not www.ideo.com/about).

Recipes

A. UX/UI for a SaaS product

User: "UX/UI design agency for our SaaS product."

GET /v1/datasets/pro_services/search?filter=industry:design_creative+service_provided:ui-ux-design+saas&limit=10
# Present, get pick of 3. "Unlocking 3 = 30 credits, 30-day TTL."
POST /v1/datasets/pro_services/unlocks
  { "apexes": ["firm-a.com", "firm-b.com", "firm-c.com"] }

B. Brand-identity studio in a state

User: "Three brand-identity studios in NY for our rebrand."

GET /v1/datasets/pro_services/search?filter=industry:design_creative+service_provided:branding+state:NY+-company_size_signal:large_50plus&limit=10

-large_50plus keeps the shortlist to studio-size shops. Note: a rating gate (rating>=4) collapses the boutique-branding pool sharply — these firms are vetted by portfolio, not Clutch/Google, so prefer @high evidence + non-solo as the quality proxy.

C. Packaging for CPG

GET /v1/datasets/pro_services/search?filter=industry:design_creative+service_provided:packaging-design+(cpg OR consumer)&limit=10

D. Product design with hardware experience

GET /v1/datasets/pro_services/search?filter=industry:design_creative+service_pro