Freelance & Solo Business Strategy
Overview
This skill covers how B2B marketers can build and operate successful freelance or solo businesses, including how to define a niche, productize service delivery, run effective sales conversations, and structure fractional CMO engagements. All practices are sourced exclusively from Exit Five podcast guests; no general knowledge has been added. Gaps in coverage are intentional.
Niche Selection and Positioning
**Start with one ICP, one prob
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