Funnel Selector
Use this decision tree to recommend the best funnel type for the user's situation.
Decision Tree
START
│
├─ What is the primary goal?
│ │
│ ├─ Collect leads / grow email list
│ │ ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL
│ │ ├─ Want to segment / qualify leads? → QUIZ FUNNEL
│ │ ├─ Promoting a book? → BOOK FUNNEL
│ │ ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL
│ │ └─ Building anticipation for a launch? → WAITLIST FUNNEL
│ │
│ ├─ Sell a product or service
│ │ ├─ Price < $50?
│ │ │ ├─ Want to upsell immediately? → TRIPWIRE FUNNEL
│ │ │ └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $50–$500?
│ │ │ ├─ Physical product? → E-COMMERCE FUNNEL
│ │ │ └─ Digital product/service? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $500–$2,000?
│ │ │ ├─ Need to educate first? → WEBINAR FUNNEL
│ │ │ └─ Community/cohort model? → CHALLENGE FUNNEL
│ │ ├─ Price $2,000+?
│ │ │ ├─ Need qualification? → APPLICATION FUNNEL
│ │ │ └─ Event-based education? → SUMMIT FUNNEL
│ │ └─ Recurring revenue?
│ │ ├─ Software product? → SAAS FUNNEL
│ │ └─ Content/community? → MEMBERSHIP FUNNEL
│ │
│ ├─ Recruit affiliates / partners
│ │ └─ → AFFILIATE FUNNEL
│ │
│ └─ Complex multi-stage sale
│ └─ → MULTI-STEP FUNNELFunnel Comparison Table
| Funnel | Pages | Complexity | Best For | Conversion Benchmark | |---|---|---|---|---| | Opt-in | 2 | ⭐ | Email list building | 30–50% opt-in | | Quiz | 3–5 | ⭐⭐ | Lead segmentation | 40–60% completion | | Book | 3–4 | ⭐⭐ | Authority building | 5–15% purchase | | Waitlist | 2 | ⭐ | Pre-launch buzz | 20–40% signup | | Tripwire | 3–4 | ⭐⭐ | Buyer acquisition | 3–8% purchase | | Direct Response | 3–5 | ⭐⭐⭐ | Mid-ticket sales | 1–5% purchase | | E-commerce | 3–5 | ⭐⭐⭐ | Physical products | 2–4% purchase | | Webinar | 4–6 | ⭐⭐⭐ | High-ticket education | 2–10% of attendees | | Challenge | 5–8 | ⭐⭐⭐⭐ | Community engagement | 5–15% of participants | | Summit | 5–8 | ⭐⭐⭐⭐ | List building + sales | 10–30% registration | | Application | 4–6 | ⭐⭐⭐ | Premium services | 5–20% application | | SaaS | 4–6 | ⭐⭐⭐⭐ | Software trials | 2–10% trial→paid | | Membership | 4–6 | ⭐⭐⭐⭐ | Recurring content | 3–8% conversion | | Affiliate | 3–4 | ⭐⭐ | Partner recruitment | 10–25% signup | | Multi-step | 5–10 | ⭐⭐⭐⭐⭐ | Complex B2B sales | Varies | | Group | 2 | ⭐ | Community growth (Skool, Whop, Facebook, Discord) | 25–50% opt-in, 15–40% group join |
Output
After running the decision tree, present:
- Primary Recommendation — The best-fit funnel type with reasoning
- Alternative — A second option if the first doesn't resonate
- Page List — The specific pages that will be built
- Estimated Build Time — How long the funnel will take to generate