Funnel Strategy
Before building anything, define the strategy. A funnel without strategy is just a collection of pages.
Discovery Questions
Ask the user these questions (skip any they've already answered):
1. Business Model
- What are you selling? (Product, service, course, SaaS, membership, etc.)
- What is the price point? (Determines funnel complexity)
- < $50 → Simple opt-in or tripwire funnel
- $50–$500 → Direct response or webinar funnel
- $500–$2,000 → Webinar or challenge funnel
- $2,000+ → Application funnel or multi-step sales process
2. Target Audience
- Who is your ideal customer? (Demographics, psychographics)
- What is their #1 pain point?
- What have they tried before that didn't work?
- What would success look like for them?
3. Traffic Source
- Where will traffic come from?
- Paid ads (Facebook, Google, YouTube) → Need strong above-the-fold hook
- Organic/SEO → Need content-rich pages with SEO optimization
- Social media → Need share-friendly design and social proof
- Email list → Can be more direct with the offer
- Affiliate/JV → Need strong affiliate tools page
4. Conversion Goal
- What is the primary action you want visitors to take?
- Email opt-in → Lead gen funnel
- Purchase → Sales funnel
- Book a call → Application funnel
- Register for event → Webinar/challenge funnel
- Start free trial → SaaS funnel
5. Assets Available
- Do you have existing copy, testimonials, case studies?
- Do you have brand guidelines (colors, fonts, logos)?
- Do you have product images or videos?
- Do you have an existing email provider?
Strategy Output
After discovery, produce a Funnel Blueprint with:
FUNNEL BLUEPRINT
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Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]Price Point → Funnel Type Matrix
| Price | Recommended Funnel | Pages | Complexity | |---|---|---|---| | Free (lead gen) | Opt-in | 2 | Low | | $1–$47 | Tripwire | 3–4 | Low | | $47–$297 | Direct Response | 3–5 | Medium | | $297–$997 | Webinar | 4–6 | Medium | | $997–$2,997 | Challenge | 5–8 | High | | $2,997+ | Application | 4–6 | High | | Recurring | SaaS / Membership | 4–6 | High | | Physical products | E-commerce | 3–5 | Medium |