growth

Growth Strategy

Analyze content for keyword alignment, plan content to capture search traffic, audit AI agent consumability, and apply content fixes. This skill delegates to the growth-strategist agent for content-level analysis and execution.

Sub-commands

| Command | Description | |---------|-------------| | growth audit <url-or-path> | Audit existing content for keyword alignment and search intent match | | growth fix <path> | Audit and apply keyword/copy/AEO fixes to local source files | | growth plan <topic> [--site <url-or-path>] [--competitors url1,url2] | Research keywords, analyze gaps, and produce a prioritized content plan | | growth aeo <url-or-path> | Audit content for GEO/AEO optimization (source citations, statistics, conversational readiness, FAQ structure, citation quality) |

If no sub-command is provided, display the table above and ask which sub-command to run.

Sub-command: audit

Analyze existing site content for keyword alignment, search intent match, and readability. Produces a report with issues and rewrite suggestions.

Steps

1. Parse the argument as a URL or local file/directory path. URLs start with http:// or https://. Everything else is a local path.

1. Check for brand guide:

``bash if [[ -f "knowledge-base/marketing/brand-guide.md" ]]; then echo "Brand guide found. Will use for voice alignment." fi ``

1. Launch the growth-strategist agent via the Task tool:

`` Task growth-strategist: "Audit the content at <url-or-path> for keyword alignment, search intent match, and readability. <if brand guide exists: Also read knowledge-base/marketing/brand-guide.md and align rewrite suggestions with the brand voice.> Produce a structured report with per-page analysis, issues found, and rewrite suggestions. Use WebFetch for URLs or Read/Glob for local paths." ``

1. Present the agent's report to the user.

Sub-command: fix

Audit existing content and apply fixes to local source files. Combines analysis and execution in one pass, following the seo-aeo fix pattern.

Steps

1. Parse the argument as a local file or directory path. If the argument starts with http:// or https://, display: "growth fix works on local files only. For URL analysis, use growth audit." Stop execution.

1. Check for brand guide:

``bash if [[ -f "knowledge-base/marketing/brand-guide.md" ]]; then echo "Brand guide found. Will validate rewrites against brand voice." fi ``

1. Launch the growth-strategist agent via the Task tool:

`` Task growth-strategist: "Audit the content at <path> for keyword alignment, search intent match, readability, and GEO/AEO gaps. For each issue found, apply a fix to the source files. Read each file before editing. <if brand guide exists: Read knowledge-base/marketing/brand-guide.md and validate all rewrites against the brand voice before applying.> After all fixes, build the site to verify changes compile. Report what was changed per file." ``

1. Present the agent's report showing changes made.
2. If the build failed, show the error and suggest: "Run git checkout -- <file> to revert changes, or fix the build error manually."

Sub-command: plan

Research keywords, analyze content gaps, and produce a prioritized content plan. This is a self-contained workflow that combines keyword research, gap analysis, and planning.

Steps

1. Parse arguments:
2. <topic> (required): the topic or keyword space to research
3. --site <url-or-path> (optional): the user's existing site for gap analysis
4. --competitors url1,url2 (optional): competitor URLs for comparison

1. Check for brand guide (same as audit step 2).

1. Launch the growth-strategist agent via the Task tool:

``` Task growth-strategist: "Create a content plan for the topic '<topic>'.

1. Research keywords related to this topic using WebSearch. Classify each by search

intent (informational, navigational, commercial, transactional) and relevance.

1. <if --site provided: Analyze the existing content at <site> to identify gaps --

topics where the site has no coverage or only partial coverage.>

1. <if --competitors provided: Fetch competitor sites at <urls> via WebFetch and

compare their content coverage against the target keywords. Skip unreachable competitors and note them.>

1. Produce a prioritized content plan: P1 (high impact), P2 (medium), P3 (future).

Each piece should include content type, target keywords, search intent, and outline.

<if brand guide exists: Read knowledge-base/marketing/brand-guide.md and align keyword relevance and content priorities with the brand positioning.>" ```

1. Present the agent's report to the user.

Sub-command: aeo

Audit content for AI agent consumability at the content level. Checks whether AI models can accurately extract, cite, and quote the content.

Steps

1. Parse the argument as a URL or local path (same heuristic as audit).

1. Launch the growth-strategist agent via the Task tool:

`` Task growth-strategist: "Audit the content at <url-or-path> for GEO/AEO optimization. Check source citation presence, statistics/specificity, conversational readiness, FAQ structure quality, definition extractability, summary quality, and citation-friendly paragraph structure. Do NOT check JSON-LD, meta tags, sitemaps, or llms.txt format -- those belong to the seo-aeo-analyst agent. Focus only on content-level checks. Use WebFetch for URLs or Read/Glob for local paths." ``

1. Present the agent's report to the user.
2. If technical AEO checks are also needed, suggest: "Run seo-aeo audit for technical SEO and AEO checks (JSON-LD, meta tags, llms.txt)."

Important Guidelines

• Each sub-command is independent. No sub-command requires a prior run of another.
• The plan sub-command performs its own keyword research internally -- no need to run a separate research step first.
• The audit, plan, and aeo sub-commands produce inline output only. The fix sub-command modifies source files directly.
• The growth-strategist agent handles content-level analysis. For technical SEO (meta tags, JSON-LD, sitemaps, llms.txt), direct users to the seo-aeo skill instead.
• For generating new articles from content plans, direct users to the content-writer skill.