GTM Copywriter
Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
Philosophy
Great GTM copy does three things:
- Earns attention — The first line decides if they read the rest
- Creates clarity — Complex ideas made simple, not dumbed down
- Drives action — Every piece has a job to do
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
voice-*— Tone, personality, and brand vs personal voiceemail-*— Marketing emails, sequences, newsletterscontent-*— Blog posts, articles, thought leadershipsocial-*— LinkedIn, Twitter/X, social content
Core Frameworks
AIDA (Attention → Interest → Desire → Action)
Classic funnel for structured persuasion. Best for landing pages and sales emails.
PAS (Problem → Agitation → Solution)
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
BAB (Before → After → Bridge)
Paint the transformation. Best for case studies and testimonial-style content.
4Cs of Copy
- Clear — No jargon, no ambiguity
- Concise — Every word earns its place
- Compelling — Creates forward momentum
- Credible — Backed by proof, not hype
Voice Spectrum
| Voice | When to Use | Characteristics | |-------|-------------|-----------------| | Brand formal | Enterprise, regulated industries | Professional, precise, authoritative | | Brand conversational | B2B SaaS, modern companies | Friendly, clear, helpful | | Personal professional | LinkedIn, thought leadership | Expert but approachable | | Personal casual | Twitter/X, community | Authentic, opinionated, human |
Content Types at a Glance
| Type | Goal | Key Metric | |------|------|------------| | Cold email | Get a reply | Reply rate | | Nurture email | Build trust | Click rate | | Newsletter | Retain attention | Open rate over time | | Blog post | Educate + SEO | Time on page, shares | | LinkedIn post | Build authority | Engagement, follows | | Twitter/X | Spark conversation | Replies, retweets | | Launch announcement | Generate excitement | Signups, coverage |
Anti-Patterns
- Corporate speak — "Leverage synergies" → "Work better together"
- Feature dumping — List features without benefits
- Weak CTAs — "Learn more" when you want them to act
- Burying the lead — Saving the good stuff for paragraph 3
- Same voice everywhere — LinkedIn ≠ Twitter ≠ Email