Homepage & Website Strategy
Overview
This skill covers B2B homepage and product page strategy: how to structure messaging, choose visuals, design CTAs, handle multi-persona audiences, build conversion architecture, and optimize for both humans and search engines. All practices are sourced exclusively from Exit Five podcast guests across 19 episodes. Where guests disagree, those disagreements are surfaced explicitly rather than resolved.
Foundational Principles
**Treat your websit
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