Hormozi Monetization & Value Creation
Core Philosophy
Revenue is vanity, profit is sanity. The goal is not to make more money — it's to keep more of the money you make, and to make each customer worth more over time. The most profitable businesses don't just acquire customers — they create so much value that customers never want to leave.
The Lifetime Value Framework
LTV = Average Revenue Per Customer × Average Lifespan × Gross Margin %
Every monetization decision should inc
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