Build structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer pro
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icp-research — Stage 1 + 2 research skill
The article's Example 1 Day 5 skill. Reads your website + win-loss patterns (if available) + competitor outputs (if locked) and writes a structured ICP to marketing/icp/ICP.md. This file is canonical from creation — every downstream skill reads it.
When to use
Day 5 of Example 1: after competitor research + win-loss data exist, build the ICP synthesis
Quarterly refresh of ICP (markets shift)
New segment exploration ("we're adding a h
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