Identify and frame the real product problem or opportunity before jumping to solutions. Use this skill when a team has a rough signal, observation, or area of concern but hasn't yet defined what the actual problem is.
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Identify Problem & Opportunity
Purpose
Turn vague signals, complaints, data observations, or business goals into clearly framed product problems or opportunities ready for research and discovery.
Skill type
Conceptual skill
Use this skill when
A team has customer complaints but no clear problem statement
There is a business goal that doesn't yet have a product problem mapped to it
A data signal (drop in retention, low activation) needs to be turned into a problem to investiga
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