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Library of in-product message patterns, triggers, and targeting rules.
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In-App Messaging Kit Skill
When to Use
- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
- Testing personalization ideas tied to usage milestones or cohorts.
Framework
- Trigger Matrix – event-based, state-based, and contextual triggers.
- Message Patterns – tooltip, modal, checklist, banner, coachmark, chat prompt.
- Targeting Rules – persona, plan/tier, usage depth, lifecycle stage.
- Measurement Plan – success metrics (CTR, completion, conversion) and guardrails.
- Localization + Accessibility – copy guidelines, fallback flows, and escalation options.
Templates
- Message brief (goal, trigger, variant, CTA, measurement).
- Component library reference with best practices.
- Experiment tracker linking messages to outcomes.
Tips
- Keep copy concise; pair visuals or GIFs where possible.
- Schedule “quiet hours” to avoid notification overload.
- Tie each message to a single next-best-action to reduce decision fatigue.
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