Landing Page Review
Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.
Usage
/landing-page-review example.com/pricing — review the given page
Steps
1. Fetch and analyze the page
Use WebFetch to load the URL. Extract:
- Headline and subheadline text
- CTA buttons (text, placement, count)
- Value proposition clarity
- Above-the-fold content
- Page structure (sections, flow)
2. Evaluate messaging
Score each element:
- Headline clarity (1-10): Does it immediately communicate what you get?
- Value prop specificity (1-10): Numbers > vague claims
- CTA strength (1-10): Action-oriented, specific, visible
- Social proof (1-10): Testimonials, logos, stats
- Urgency/scarcity (1-10): Reason to act now
3. Check trust signals
Look for:
- Customer logos or testimonials
- Security badges / certifications
- Pricing transparency
- Contact information
- Privacy policy / terms links
- Case studies or results
4. Analyze form/CTA friction
If there's a form:
- Number of fields (fewer = higher conversion)
- Field labels and placeholder text
- Submit button text (specific > generic)
- Error handling
- Privacy reassurance near form
5. Mobile assessment
Check:
- Mobile viewport optimization
- Touch target sizes
- Content readability on small screens
- CTA visibility without scrolling
6. Competitive comparison
WebSearch for 2-3 competitors and briefly compare:
- How do their landing pages differ?
- What trust signals do they use?
- How is their CTA different?
7. Report
Landing Page Review: [URL]
Conversion Score: X/100
Messaging: X/30
- Headline: [score] — [specific feedback]
- Value prop: [score] — [specific feedback]
- CTA: [score] — [specific feedback]
Trust: X/30
- Social proof: [score]
- Credibility signals: [score]
- Transparency: [score]
UX: X/20
- Form friction: [score]
- Mobile: [score]
- Load speed: [score]
Differentiation: X/20
- vs [Competitor 1]: [comparison]
- vs [Competitor 2]: [comparison]
Top 5 Changes (in priority order):
1. [Specific change with expected impact]
2. ...
3. ...
4. ...
5. ...