Landing Pages
High-converting landing page wireframes, copy, and CRO recommendations.
Purpose
Create landing page structures that convert visitors into leads or customers. Combine persuasive copy with proven layout patterns.
Workflow
Step 1: Gather Context
- Goal: lead capture, product sale, sign up, demo request
- Traffic source: paid ads, organic, email, social
- Target audience
- Key offer/value prop
- Current conversion rate (if exists)
Step 2: Page Structure
Standard high-converting layout:
- Hero Section: Headline + subheadline + CTA + social proof
- Problem Section: Agitate the pain they're experiencing
- Solution Section: How your product solves it (benefits, not features)
- Social Proof: Testimonials, logos, case study snippets, numbers
- How It Works: 3-step process (simplify complexity)
- Features/Benefits: What they get (benefit-led, not feature-led)
- Pricing/Offer: Clear pricing or offer details
- FAQ: Address top 5 objections
- Final CTA: Repeat the primary call to action
- Risk Reversal: Guarantee, free trial, easy cancellation
Step 3: Write the Copy
For each section, write:
- Headline and body text
- CTA button text (action-specific: "Start free trial" not "Submit")
- Supporting copy (testimonial suggestions, proof points)
Step 4: CRO Recommendations
- Remove navigation (for dedicated landing pages)
- Single CTA — don't offer multiple paths
- Mobile-first copy (short paragraphs, large buttons)
- Speed recommendations
- Trust signals placement
Output Format
## Landing Page: [Product/Offer]
### Wireframe
[Section-by-section structure with copy]
### Hero
**Headline:** [text]
**Subheadline:** [text]
**CTA:** [button text]
[Continue for each section]
### CRO Checklist
[Optimization recommendations]Constraints
- No navigation links on conversion-focused landing pages
- One CTA per page (can repeat, but same action)
- Don't overload with content — every section must earn its place
- Note where the user needs to provide real testimonials/logos