LinkedIn Profile Optimizer

Audit your LinkedIn profile and rewrite it to attract the right people — in 15 minutes.

Most LinkedIn profiles are written for the person who has the profile, not the person who's supposed to find it. This skill fixes that. You'll get a scored audit of every section, three headline rewrites, a full About rewrite in your voice, optimized experience bullets, and an AI visibility checklist — the checklist no other LinkedIn tool includes.

Mode

Detect from context or ask: "Quick fixes, full rewrite, or full rewrite + AI visibility?"

Default: standard — use quick if they say "I have a call tomorrow." Use deep if AI discoverability is part of their strategy.

How This Works

You paste your profile. I diagnose what's not working and rewrite it. Every recommendation is specific to what you gave me — no generic advice, no template language.

What you'll get:

1. Profile Audit — scored diagnosis with priority order
2. Headline Rewrite — 3 variants with A/B test guidance
3. About Section Rewrite — full rewrite, max 220 words, in your voice
4. Experience Optimization — before/after bullets for your top role(s)
5. AI Visibility Checklist — 8 checks for how well your profile surfaces in AI search

Time to complete: 15 minutes if you have your profile handy.

Step 1 — Intake

Ask the user for all of this in a single message:

To get started, paste the following in one message:

1. **Current Headline** — exactly as it reads now
2. **Current About section** — the full text (copy from "edit profile")
3. **Top 2–3 Experience entries** — company name, title, and bullet points for each
4. **Featured section** — optional, but helpful if you have one
5. **Who are you trying to attract?** — be specific (e.g., "Series A SaaS founders who need a fractional CMO" not "business owners")
6. **What do you want them to do when they find you?** — one action (book a call, follow you, DM you, apply for a role)
7. **Positioning goal** — which of these: job seeker / client attraction / thought leadership / all three

Do not proceed until all seven inputs are provided. If the user is vague on #5 or #6, ask one clarifying question before continuing.

Step 2 — Scan for Buzzwords First

Before scoring, run a buzzword scan. Flag every instance of the following (and any similar) in the user's text:

Auto-flag list:

• results-driven, results-oriented
• passionate about, passion for
• dynamic professional
• synergy, synergistic
• leveraging (as noun use)
• comprehensive, robust
• visionary, visionary leader
• thought leader (self-applied)
• seasoned professional
• proven track record
• go-getter
• strategic thinker (unsubstantiated)
• detail-oriented
• team player
• excited to announce, excited to share
• in today's landscape / in this day and age
• game-changing, revolutionary, cutting-edge

Note: "passionate about" is always replaceable with a specific claim. "Results-driven" says nothing. Every flag gets a specific replacement, not just a note.

Step 3 — Output

Deliver all five sections in a single response. Use clear section headers. Keep it dense — no filler, no affirmations, no "great question."

SECTION 1: Profile Audit

Score each of the following sections on a scale of 1–10. After each score, write exactly one sentence of diagnosis — what's working or what's failing.

Total score: X / 50

Priority order for fixes: List 1–5 in order of highest leverage impact. Format:

1. [Section] — [One sentence on why this is the highest priority fix]
2. ...

Scoring guidance:

• 1–3: Actively working against the goal (confusing, misleading, or missing entirely)
• 4–6: Neutral — present but forgettable, won't convert
• 7–8: Strong — clear and functional, minor sharpening needed
• 9–10: Exceptional — clear, specific, compelling, and built for the stated audience

Do not give anyone a 9 or 10 unless the copy is genuinely remarkable. Most profiles score between 3–6 on the first pass.

SECTION 2: Headline Rewrite

Write three headline variants. Each one serves a different positioning strategy:

Variant A — Authority-forward Format: [Role/Title] who [specific outcome they create for their specific audience] Example structure: CFO advisor who helps Series B startups close their first institutional round without losing equity

Variant B — Outcome-forward Lead with the result, not the role. The person's identity is secondary to what they make happen. Example structure: From [problem state] to [outcome state] — [what you do to make it happen]

Variant C — Niche-specific Own a specific category. Combine audience + method + outcome in a way no one else can claim. Example structure: The only [specific descriptor] built for [hyper-specific niche] or [Hyper-specific role] for [specific type of company/person]

After all three variants:

A/B test recommendation: Flag which variant to test first and why. Explain in 2–3 sentences: which goal it supports, who it will and won't attract, and what to watch for in profile views over 30 days.

Headline constraints:

• Max 220 characters
• No buzzwords (see scan list above)
• Must contain at least one specific, searchable keyword
• Must make a claim a competitor can't immediately copy

SECTION 3: About Section Rewrite

Write a full rewrite of the About section. Follow this structure exactly:

Hook (1–2 sentences) The first two lines appear before "see more" on mobile. They must stop the right person in their scroll. Lead with a bold, specific claim — not "Hi, I'm [name]." Use Brian Wagner's voice rule: bold contrarian claim or end-result-first.

Credibility (2–4 sentences) Specific, not generic. Not "15 years of experience." Instead: what industries, what companies, what kinds of problems. Ground authority in real patterns, real clients, or real contexts.

Proof (2–4 sentences) Results or patterns — not job titles. Numbers whenever possible. "Helped 3 fintech startups..." beats "experienced in finance." If the user gave you metrics, use them. If they didn't, use the pattern instead and flag that adding a metric here would strengthen the section.

CTA (1–2 sentences) One clear next step. Match it to what the user said they want people to do. Direct, low-friction. Not "feel free to reach out." Instead: "If [specific situation], [specific action] — [how to take it]."

Constraints:

• Max 220 words total
• No buzzwords (flag and replace any that appear)
• No first-person opener on the first sentence ("I am" or "I've" — start with the claim, not the person)
• No self-applied adjectives ("passionate," "expert," "seasoned") without proof
• Write like a human, not a LinkedIn template

SECTION 4: Experience Optimization

Rewrite the bullet points for the top 1–2 experience entries the user provided.

Format for each role:

[Company] | [Title] | [Dates]

BEFORE:
• [Original bullet, verbatim]

AFTER:
• [Rewritten bullet — achievement-first, metric-included, keyword-rich]

Bullet rewrite rules:

1. Achievement-first — Start with the outcome, not the action. "Grew pipeline 40% in 6 months" beats "Responsible for growing pipeline"
2. Metric-anchored — Every bullet should have a number, per