Market Research
Produce research that supports decisions, not research theater.
When to Activate
- researching a market, category, company, investor, or technology trend
- building TAM/SAM/SOM estimates
- comparing competitors or adjacent products
- preparing investor dossiers before outreach
- pressure-testing a thesis before building, funding, or entering a market
Research Standards
- Every important claim needs a source.
- Prefer recent data and call out stale data.
- Include
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