Media Monitoring Skill
Overview
The Media Monitoring skill provides deep integration with media monitoring platforms for comprehensive coverage tracking, sentiment analysis, and PR measurement reporting. This skill enables real-time awareness of media mentions and brand coverage across all channels.
Capabilities
Platform Integration
- Cision API integration for media monitoring
- Meltwater API integration for global coverage
- Brandwatch media monitoring configuration
- Multi-platform data aggregation
- Real-time alert configuration
Search and Query
- Boolean search query building and optimization
- Keyword and phrase tracking
- Competitor mention tracking
- Executive and spokesperson monitoring
- Industry topic monitoring
Coverage Analysis
- Media clip aggregation and deduplication
- Outlet tiering and weighting
- Share of voice calculation
- Message pull-through tracking
- Coverage quality scoring
Sentiment Analysis
- Automated sentiment classification
- Sentiment trend tracking
- Topic-based sentiment analysis
- Comparative sentiment benchmarking
- Alert on sentiment shifts
Alerting and Reporting
- Coverage alert configuration
- Trend detection and spike alerts
- Automated report generation
- Executive dashboard feeds
- Custom report scheduling
Usage
Monitor Configuration
const mediaMonitorConfig = {
client: 'Cision',
profile: {
brandTerms: ['Company Name', 'CEO Name', 'Product Names'],
competitors: ['Competitor A', 'Competitor B'],
industryTopics: ['Industry Term 1', 'Industry Term 2']
},
sources: {
tiers: {
tier1: ['WSJ', 'NYT', 'Bloomberg', 'Reuters'],
tier2: ['Industry Pub 1', 'Industry Pub 2'],
tier3: ['Regional', 'Trade']
},
types: ['print', 'online', 'broadcast', 'podcast']
},
alerts: {
tier1Coverage: { immediate: true, recipients: ['comms-team@company.com'] },
negativeSentiment: { threshold: -0.5, immediate: true },
volumeSpike: { multiplier: 2, immediate: true }
},
reports: {
daily: ['coverage-summary'],
weekly: ['share-of-voice', 'sentiment-trends'],
monthly: ['comprehensive-analysis']
}
};Coverage Analysis
const coverageAnalysis = {
period: 'monthly',
metrics: {
totalMentions: 245,
uniqueOutlets: 87,
estimatedReach: 45000000,
shareOfVoice: {
'Company': 35,
'Competitor A': 28,
'Competitor B': 22,
'Other': 15
},
sentimentBreakdown: {
positive: 45,
neutral: 48,
negative: 7
},
topOutlets: [
{ name: 'TechCrunch', mentions: 8, sentiment: 'positive' },
{ name: 'WSJ', mentions: 5, sentiment: 'neutral' }
],
messagePullThrough: {
'Key Message 1': 68,
'Key Message 2': 45,
'Key Message 3': 32
}
}
};Process Integration
This skill integrates with the following PR processes:
| Process | Integration Points | |---------|-------------------| | reputation-monitoring.js | Real-time coverage tracking | | reputation-risk-identification.js | Early warning detection | | media-coverage-analysis.js | Coverage measurement | | pr-measurement-framework.js | Metrics and reporting |
Best Practices
- Comprehensive Boolean: Build thorough search queries to capture all relevant coverage
- Outlet Tiering: Weight coverage by outlet quality and relevance
- Regular Review: Monitor alerts and adjust queries as needed
- Sentiment Validation: Periodically validate automated sentiment accuracy
- Competitive Context: Always track competitors for benchmarking
- Spike Investigation: Investigate volume spikes immediately
Metrics and KPIs
| Metric | Description | Target | |--------|-------------|--------| | Coverage Volume | Total media mentions | Trending upward | | Share of Voice | % of industry coverage | Leading position | | Sentiment Score | Average sentiment rating | >70% positive/neutral | | Message Pull-Through | Key messages appearing | >50% of coverage | | Tier 1 Coverage | Top-tier outlet mentions | Consistent presence |
Related Skills
- SK-002: Social Listening (social channel monitoring)
- SK-009: PR Analytics (measurement integration)
- SK-006: Reputation Intelligence (reputation tracking)