Intake questionnaire for MMM projects. Use when starting a new MMM project, resuming an incomplete intake, or updating the spec.yaml. Covers company context, target unit, channel inventory, controls, seasonality, and greenfield vs brownfield classification.
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MMM Intake Questionnaire
Purpose
The intake questionnaire captures everything needed to build a well-specified MMM. It produces ./mmm-workspace/spec.yaml — the single source of truth for the entire framework.
Two Modes
/mmm-intake-quick (5 questions, ~2 minutes)
For smoke tests and rapid prototyping. Collects:
Company name + industry
Data file path
Channel columns (comma-separated)
Target column and unit description
Greenfield or brownfield?
Outputs a minimal
[Description truncada. Veja o README completo no GitHub.]