MMM Target Units
The Core Problem
Standard MMM assumes the target is revenue in a currency. But many businesses:
- Model policies sold (1 policy ≠ £X — policies have different values)
- Model app installs, signups, leads, website sessions
- Model physical units (cars sold, claims filed)
When the target is non-monetary, "ROAS" is meaningless without a value-per-unit conversion. Instead, use CPA (cost per acquired unit).
Target Unit Classification
target_unit:
kind: "mon
[Description truncada. Veja o README completo no GitHub.]