Defensibility and switching cost analysis for bootstrapped founders. Assesses real vs. fake moats, user-investment lock-in, network effects, data advantages, distribution moats, and long-term defensibility. Use when user runs `/moat-analysis`, asks about "defensibility", "switching costs", "moat", "competitive advantage", "lock-in", "barriers to entry", or needs to understand what makes a business
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Moat Analysis — Defensibility for Bootstrappers
What keeps customers from leaving and competitors from copying. Calibrated to AI-native reality where code is cheap and product moats are mostly fake.
Philosophy
Most moats are bullshit. When code is cheap and AI can replicate features in a weekend, "technology advantage" and "first mover" are not moats. They're stories founders tell themselves. A real moat is something that gets stronger the longer you operate and that a well-funded co
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