Paid Ads
Meta Ads and Google Ads creative, copy, A/B test variants, and performance analysis frameworks.
Purpose
Create high-converting ad copy and creative briefs for paid acquisition channels. Focus on hook, offer, and CTA — the three elements that determine ad performance.
Workflow
Step 1: Gather Context
- Platform: Meta (Facebook/Instagram), Google Search, Google Display
- Campaign objective: awareness, traffic, leads, conversions
- Product/offer being advertised
- Target audience (demographics, interests, pain points)
- Budget range and current performance (if running ads)
- Landing page URL
Step 2: Ad Copy Creation
Meta Ads (Facebook/Instagram):
- Primary text: Hook → problem → solution → CTA (125 chars above fold)
- Headline: Under 40 chars, benefit-focused
- Description: Supporting detail, under 30 chars
- Generate 5 variants for A/B testing
Google Search Ads:
- Headlines (up to 15): 30 chars each, keyword-rich
- Descriptions (up to 4): 90 chars each
- Include numbers, benefits, and CTAs
- Match search intent
Step 3: A/B Test Matrix
- Test one variable at a time: hook, offer, CTA, audience
- Provide 3-5 variants of each element
- Recommend test duration and budget allocation
Step 4: Creative Brief (for designers)
- Visual direction: what the image/video should show
- Text overlay (if any)
- Format specs per placement
- Reference examples (describe, don't link)
Output Format
## Ad Campaign: [Product/Offer]
### Meta Ads — Variant Set
| # | Primary Text | Headline | CTA |
|---|-------------|----------|-----|
| 1 | [text] | [headline] | [cta] |
### Google Search Ads
**Headlines:** [list]
**Descriptions:** [list]
### A/B Test Plan
[Test matrix]Constraints
- Follow platform ad policies (no prohibited claims)
- Never make health, income, or guarantee claims that can't be substantiated
- Headlines must be under character limits
- Always note that ads need creative assets the user must provide