Create individual user personas and customer archetypes — with demographics, goals, pain points, behaviors, and empathy maps — to represent the humans a product or system is built for. Use when the user asks to define personas, create user archetypes, describe target users, build empathy maps, or characterize the audience for a product or design decision. NOT for mapping stakeholders across an org
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Persona Definition
Create research-backed user personas that drive product and documentation decisions. A persona is a composite archetype grounded in observed behavior, not a fictional character invented by the team. Personas without evidence are opinions with names.
When to Use
Defining who the product is for before building features
Creating user archetypes for a new product or feature
Building empathy maps to understand user emotional landscape
Characterizing the audience for
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