positioning-and-pitch

Name: positioning-and-pitch
Author: tomaszstaniak

Framework based on April Dunford''s "Obviously Awesome" and "Sales Pitch". Use this skill whenever the user is discussing how to describe, frame, differentiate, sell, or talk about their product — even if they do not explicitly say "positioning," "pitch," or "messaging." Triggers include: (1) defining or evaluating product positioning using the five-component framework, (2) translating positioning

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Updated 15 days ago

View on GitHub ↗License: CC-BY-SA-4.0

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Positioning and Pitch (Dunford)

This skill captures the strategic positioning framework from April Dunford's Obviously Awesome and the pitch construction model from Sales Pitch, combined into a single cohesive framework for product managers. It covers how to define where your product wins, for whom, and why — and how to translate that positioning into pitches that land with executives, boards, partners, and buyers. Positioning is not a marketing exercise. It's the upstream decision that d

[Description truncada. Veja o README completo no GitHub.]

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