Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differ
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positioning — Stage 2 synthesis skill (PMM spine)
Reads the canonical ICP + the canonical competitor aggregate and produces the positioning strategy. This is the foundational PMM spine artifact — every other strategy + execution skill reads from positioning.
When to use
After ICP + competitor aggregate are both locked
Quarterly refresh
After major competitive shift (new entrant, repositioning move) that invalidates current anchor
After major ICP shift that changes who you're
[Description truncada. Veja o README completo no GitHub.]
