Pro Report Builder

Polished consulting reports as standalone HTML. Export to PDF via Chrome headless.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/pro-report-builder ~/.claude/skills/

Quick Reference

When to Use This Skill vs pro-deck-builder

Before You Start

Step 1: Understand the Brief

Ask the user:

1. What type of document? Audit report, assessment, technical brief, case study?
2. How many pages roughly? Helps plan section flow and page distribution.
3. What data do they have? Raw numbers, API exports, spreadsheets? Pull exact values -- never estimate when actuals exist.
4. Where should the file be saved? Default: ./output/

Step 2: Plan the Document Structure

Every report follows this structure:

Cover Page --> Executive Summary --> Analysis Sections (3-6) --> Prioritized Recommendations --> Quick Wins --> Appendix

Each analysis section should occupy 1-2 pages. Recommendation cards are the most space-intensive component -- budget carefully.

Design System

Customizable Brand Identity

The included design system provides a professional default. All color tokens, typography, and spacing are defined as CSS custom properties in :root. Override these to match your brand.

Color Tokens

:root {
  /* Accent -- change this to your brand color */
  --accent:        #3D7A5C;
  --accent-dim:    rgba(61, 122, 92, 0.08);
  --accent-dark:   #2E6B4A;
  --accent-light:  #6AB88A;

  /* Severity */
  --excellent:     #2e8b57;
  --warning:       #D97706;
  --critical:      #c0392b;

  /* Light-mode backgrounds (warm cream) */
  --bg-page:       #FAF7F2;
  --bg-surface:    #F2EDE6;
  --bg-elevated:   #EBE5DD;

  /* Light-mode text */
  --text-primary:  #0f0e0e;
  --text-body:     #57606a;
  --text-muted:    #8b949e;

  /* Borders */
  --border:        rgba(15, 14, 14, 0.1);
  --border-dim:    rgba(15, 14, 14, 0.06);

  /* Callout tints */
  --tint-blue:     #eaf2ed;
  --tint-green:    #eaf5ef;
  --tint-red:      #fef2f2;
  --tint-amber:    #fffbeb;

  /* Dark mode (cover page only) */
  --dark-bg:       #141414;
  --dark-surface:  #1E1E1E;
  --dark-text:     #f0f3f6;
  --dark-muted:    #6e7681;
  --dark-secondary:#9ca3af;
  --dark-border:   rgba(255, 255, 255, 0.08);
}

Color rules:

• Warm cream (#FAF7F2) backgrounds on ALL content pages -- NOT white. This is a brand differentiator.
• Dark mode (#141414) is reserved for the cover page only.
• Accent color for accent rules, table headers, bullet markers, priority banner accents, rec-card left stripes. Used deliberately, never for decoration.
• Severity colors (green/amber/red) ONLY for performance indicators. Never decorative.
• Callout tints (blue/green/red/amber) for left-bordered callout boxes matching their severity.

Typography

Critical typography rules:

1. Cover title uses Light (300), NOT Bold. Light at large sizes = confident, premium.
2. Monospace font for ALL numeric/data content. KPI values, table headers, rec-card labels, priority banners.
3. Body text at 9.5pt with 1.6 line-height. Reading-optimized document, not a slide.
4. Table headers are ALL CAPS monospace on accent background. Distinctive table style.

Font defaults (swappable):

• Switzer: loaded from Fontshare CDN (free). Fallback: system-ui, sans-serif
• Cartograph CF: commercial, loaded via local(). Fallback: JetBrains Mono, monospace

Page Dimensions

Width:   8.5in
Height:  11in
Orientation: Portrait

Spacing

Component Library

All components are documented with full HTML + CSS in REFERENCE.md. Here is what is available:

Page Structure

Data Display

Content Blocks

Recommendations

Document Compositions

Mandatory Pages

Every report must include:

1. Cover Page (.cover-page) -- Dark background, document title, metadata (date, account, period)
2. Executive Summary -- KPI row + key findings callout + brie