Product-Led Growth
Overview
This skill covers best practices for building and scaling product-led growth (PLG) motions in B2B SaaS, including freemium strategy, product instrumentation, self-serve funnels, team structure, and the integration of PLG with enterprise sales-led motions. All practices are sourced exclusively from Exit Five podcast guests; no external frameworks or general knowledge have been added. Where guests disagree, those disagreements are surfaced explicitly rather than r
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