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product-manager-toolkit

Um kit de ferramentas abrangente para gerentes de produto, incluindo priorização RICE, análise de entrevistas com clientes, modelos de PRD, estruturas de descoberta e estratégias de go-to-market. Utilize para priorização de funcionalidades, síntese de pesquisa de usuário, documentação de requisitos e desenvolvimento de estratégia de produto.

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Product Manager Toolkit

Essential tools and frameworks for modern product management, from discovery to delivery.

Table of Contents

  • [Quick Start](#quick-start)
  • [Core Workflows](#core-workflows)
  • [Feature Prioritization](#feature-prioritization-process)
  • [Customer Discovery](#customer-discovery-process)
  • [PRD Development](#prd-development-process)
  • [Tools Reference](#tools-reference)
  • [RICE Prioritizer](#rice-prioritizer)
  • [Customer Interview Analyzer](#customer-interview-analyzer)
  • [Input/Output Examples](#inputoutput-examples)
  • [Integration Points](#integration-points)
  • [Common Pitfalls](#common-pitfalls-to-avoid)

Quick Start

For Feature Prioritization

# Create sample data file
python scripts/rice_prioritizer.py sample

# Run prioritization with team capacity
python scripts/rice_prioritizer.py sample_features.csv --capacity 15

For Interview Analysis

python scripts/customer_interview_analyzer.py interview_transcript.txt

For PRD Creation

  1. Choose template from references/prd_templates.md
  2. Fill sections based on discovery work
  3. Review with engineering for feasibility
  4. Version control in project management tool

Core Workflows

Feature Prioritization Process

Gather → Score → Analyze → Plan → Validate → Execute

Step 1: Gather Feature Requests

  • Customer feedback (support tickets, interviews)
  • Sales requests (CRM pipeline blockers)
  • Technical debt (engineering input)
  • Strategic initiatives (leadership goals)

Step 2: Score with RICE

# Input: CSV with features
python scripts/rice_prioritizer.py features.csv --capacity 20

See references/frameworks.md for RICE formula and scoring guidelines.

Step 3: Analyze Portfolio

Review the tool output for:

  • Quick wins vs big bets distribution
  • Effort concentration (avoid all XL projects)
  • Strategic alignment gaps

Step 4: Generate Roadmap

  • Quarterly capacity allocation
  • Dependency identification
  • Stakeholder communication plan

Step 5: Validate Results

Before finalizing the roadmap:

  • [ ] Compare top priorities against strategic goals
  • [ ] Run sensitivity analysis (what if estimates are wrong by 2x?)
  • [ ] Review with key stakeholders for blind spots
  • [ ] Check for missing dependencies between features
  • [ ] Validate effort estimates with engineering

Step 6: Execute and Iterate

  • Share roadmap with team
  • Track actual vs estimated effort
  • Revisit priorities quarterly
  • Update RICE inputs based on learnings

Customer Discovery Process

Plan → Recruit → Interview → Analyze → Synthesize → Validate

Step 1: Plan Research

  • Define research questions
  • Identify target segments
  • Create interview script (see references/frameworks.md)

Step 2: Recruit Participants

  • 5-8 interviews per segment
  • Mix of power users and churned users
  • Incentivize appropriately

Step 3: Conduct Interviews

  • Use semi-structured format
  • Focus on problems, not solutions
  • Record with permission
  • Take minimal notes during interview

Step 4: Analyze Insights

python scripts/customer_interview_analyzer.py transcript.txt

Extracts:

  • Pain points with severity
  • Feature requests with priority
  • Jobs to be done patterns
  • Sentiment and key themes
  • Notable quotes

Step 5: Synthesize Findings

  • Group similar pain points across interviews
  • Identify patterns (3+ mentions = pattern)
  • Map to opportunity areas using Opportunity Solution Tree
  • Prioritize opportunities by frequency and severity

Step 6: Validate Solutions

Before building:

  • [ ] Create solution hypotheses (see references/frameworks.md)
  • [ ] Test with low-fidelity prototypes
  • [ ] Measure actual behavior vs stated preference
  • [ ] Iterate based on feedback
  • [ ] Document learnings for future research

PRD Development Process

Scope → Draft → Review → Refine → Approve → Track

Step 1: Choose Template

Select from references/prd_templates.md:

| Template | Use Case | Timeline | |----------|----------|----------| | Standard PRD | Complex features, cross-team | 6-8 weeks | | One-Page PRD | Simple features, single team | 2-4 weeks | | Feature Brief | Exploration phase | 1 week | | Agile Epic | Sprint-based delivery | Ongoing |

Step 2: Draft Content

  • Lead with problem statement
  • Define success metrics upfront
  • Explicitly state out-of-scope items
  • Include wireframes or mockups

Step 3: Review Cycle

  • Engineering: feasibility and effort
  • Design: user experience gaps
  • Sales: market validation
  • Support: operational impact

Step 4: Refine Based on Feedback

  • Address technical constraints
  • Adjust scope to fit timeline
  • Document trade-off decisions

Step 5: Approval and Kickoff

  • Stakeholder sign-off
  • Sprint planning integration
  • Communication to broader team

Step 6: Track Execution

After launch:

  • [ ] Compare actual metrics vs targets
  • [ ] Conduct user feedback sessions
  • [ ] Document what worked and what didn't
  • [ ] Update estimation accuracy data
  • [ ] Share learnings with team

Tools Reference

RICE Prioritizer

Advanced RICE framework implementation with portfolio analysis.

Features:

  • RICE score calculation with configurable weights
  • Portfolio balance analysis (quick wins vs big bets)
  • Quarterly roadmap generation based on capacity
  • Multiple output formats (text, JSON, CSV)

CSV Input Format:

name,reach,impact,confidence,effort,description
User Dashboard Redesign,5000,high,high,l,Complete redesign
Mobile Push Notifications,10000,massive,medium,m,Add push support
Dark Mode,8000,medium,high,s,Dark theme option

Commands:

# Create sample data
python scripts/rice_prioritizer.py sample

# Run with default capacity (10 person-months)
python scripts/rice_prioritizer.py features.csv

# Custom capacity
python scripts/rice_prioritizer.py features.csv --capacity 20

# JSON output for integration
python scripts/rice_prioritizer.py features.csv --output json

# CSV output for spreadsheets
python scripts/rice_prioritizer.py features.csv --output csv

Customer Interview Analyzer

NLP-based interview analysis for extracting actionable insights.

Capabilities:

  • Pain point extraction with severity assessment
  • Feature request identification and classification
  • Jobs-to-be-done pattern recognition
  • Sentiment analysis per section
  • Theme and quote extraction
  • Competitor mention detection

Commands:

# Analyze interview transcript
python scripts/customer_interview_analyzer.py interview.txt

# JSON output for aggregation
python scripts/customer_interview_analyzer.py interview.txt json

Input/Output Examples

→ See references/input-output-examples.md for details

Integration Points

Compatible tools and platforms:

| Category | Platforms | |----------|-----------| | Analytics | Amplitude, Mixpanel, Google Analytics | | Roadmapping | ProductBoard, Aha!, Roadmunk, Productplan | | Design | Figma, Sketch, Miro | | Development | Jira, Linear, GitHub, Asana | | Research | Dovetail, UserVoice, Pendo, Maze | | Communication | Slack, Notion, Confluence |

JSON export enables integration with most tools:

# Export for Jira import
python scripts/rice_prioritizer.py features.csv --output json > priorities.json

# Export for dashboard
python scripts/customer_interview_analyzer.py interview.txt json > insights.json

Common Pitfalls to Avoid

| Pitfall | Description | Prevention | |---------|-------------|------------| | Solution-First | Jumping to features before understanding problems | Start every PRD with problem statement | | Analysis Paralysis | Over-researching without shipping | Set time-boxes for research phases | | Feature Factory | Shipping features without measuring impact | Define success metrics before building | | Ignoring Tech Debt | Not allocating time for platf

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