Rebrand Strategy
Overview
This skill covers how to plan, execute, and measure a B2B company rebrand — including how to secure executive sponsorship, structure the project team, set realistic timelines and financial expectations, and manage post-launch adoption. All practices are sourced exclusively from Exit Five podcast guests; no general marketing knowledge has been added. Where this skill is silent on a topic, treat that silence as honest rather than an invitation to improvise.
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[Description truncada. Veja o README completo no GitHub.]