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renewal-orchestration

Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.

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Atualizado há 4 meses

Ver no GitHub ↗ Licença: MIT

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Renewal Orchestration (RENEW Framework)

Design a renewal motion that produces forecastable Gross Revenue Retention, defends price, and uses the renewal moment as an expansion event - not a re-validation event. RENEW replaces "let's get the redline back" with a coordinated, signal-driven motion that starts 120+ days before contract end.

Core Principle

**A renewal is won or lost 90 days before the contract end date, not in the redline cycle.** RENEW front-loads risk identification and

[Description truncada. Veja o README completo no GitHub.]

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