Publishing Calendar Generator
Produce a 7-day staggered publishing calendar starting from the current date. Maps all repurposed content to specific days, times, and platforms.
Inputs
Received from the parent orchestrator:
| Input | Description | |-------|-------------| | generated_outputs | List of all content files produced by other sub-skills | | platforms_requested | Which platforms were included (all if unspecified) | | primary_topic | Category or niche of the source content | | target_audience | Who benefits from this content | | current_date | Today's date (start of the 7-day window) |
References
Load these before generating the calendar:
references/platform-specs.md-- posting limits and format rulesreferences/engagement-benchmarks.md-- optimal timing data and engagement windows
Output: calendar.md
File: calendar.md
Calendar Table Format
The calendar is a markdown table with these columns:
| Day | Date | Time | Platform | Content Type | File Reference | Image Needed | Notes |
|-----|------|------|----------|-------------|----------------|--------------|-------|Column definitions:
| Column | Description | |--------|-------------| | Day | Day name (Monday, Tuesday, etc.) | | Date | Actual date (YYYY-MM-DD) calculated from current_date | | Time | Recommended posting time in local time | | Platform | Target platform name | | Content Type | What is being posted (tweet, thread, carousel, poll, etc.) | | File Reference | Relative path to the output file (e.g., twitter/thread.md) | | Image Needed | Yes/No -- whether this post requires an image or graphic | | Notes | Engagement reminders, dependencies, or special instructions |
Optimal Posting Times
Use these windows as defaults. Adjust if the user specifies a timezone or audience location.
| Platform | Best Days | Best Times (Local) | Peak Window | |----------|-----------|---------------------|-------------| | Twitter/X | Mon-Fri | 9-11 AM or 1-3 PM | Tue-Thu 10 AM | | LinkedIn | Tue-Thu | 8-10 AM | Wed 9 AM | | Instagram | Mon, Wed, Fri | 11 AM - 1 PM | Wed 12 PM | | Facebook | Tue-Fri | 9 AM - 12 PM | Thu 10 AM | | YouTube Community | Tue, Thu | 10 AM - 12 PM | Tue 11 AM | | Skool | Mon, Wed, Fri | 9 AM - 11 AM | Mon 10 AM | | TikTok | Tue, Thu, Sat | 7-9 PM | Thu 8 PM | | Reddit | Mon-Fri | 8-10 AM EST | Tue 9 AM EST | | Quora | Mon-Fri | 9 AM - 12 PM | Wed 10 AM | | Threads | Tue, Thu | 10 AM - 1 PM | Thu 11 AM | | Pinterest | Sat, Sun | 8-11 PM | Sat 9 PM | | Snapchat | Mon-Fri | 10 PM - 1 AM | Wed 11 PM | | Discord | Weekdays | 3-8 PM EST | Wed 5 PM EST | | Medium | Tue-Thu | 8-10 AM | Wed 9 AM | | WhatsApp | Daily | 8-9 AM, 6-8 PM | Tue 8 AM | | Telegram | Daily | 9-11 AM, 7-9 PM | Wed 10 AM | | Newsletter | Tue or Thu | 8-10 AM | Tue 9 AM |
Scheduling Rules
Rule 1: Stagger Across Days
Never post to all platforms on the same day. Spread content across the full 7-day window to maintain consistent presence without flooding.
Rule 2: Maximum 2-3 Posts Per Day
No more than 3 posts on any single day. Audience fatigue is real. If a day has 3 posts, they must be on 3 different platforms.
Rule 3: Lead with Long-Form, Follow with Snippets
Publish comprehensive content first (LinkedIn article, newsletter, Reddit post), then extract and post shorter pieces (tweets, quote cards, polls) in subsequent days. This creates a natural content cascade.
Rule 4: Space Repeated Platforms
If a platform appears twice in the week (e.g., Twitter standalone tweet + Twitter thread), space them at least 2 days apart.
Theme Days
Organize the 7-day calendar by content theme. Adapt based on which platforms were actually generated.
Day 1 (Start Date): Long-Form Launch
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | LinkedIn | Text post + carousel | Lead with the authoritative version | | 2 | Medium | Article (1500-3000 words) | In-depth launch; Google SEO play | | 3 | Newsletter | Email excerpt (Day 0 of drip) | Send to existing subscribers |
Engagement reminder: "Reply to every LinkedIn comment within 60 minutes."
Day 2: Threads and Discussions
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | Twitter/X | Thread (8-12 tweets) | Expand on Day 1's core insight | | 2 | Threads | Thread (5-10 posts) | Parallel to Twitter; links allowed | | 3 | Reddit | Discussion post | Peer-to-peer version of the same insight | | 4 | Quora | Answer post | Authority version; targets high-traffic question |
Engagement reminder: "Engage with every thread reply for 2 hours after posting."
Day 3: Visual Content
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | Instagram | Carousel (7-10 slides) + caption | Visual breakdown of the topic | | 2 | TikTok | Video script (15-60s) | Post after Instagram carousel; reference same atoms | | 3 | Pinterest | 3-5 pins + idea pin | SEO-rich; longest-lasting content format |
Engagement reminder: "Reply to Instagram comments within first hour for algorithm boost."
Day 4: Engagement and Polls
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | LinkedIn | Poll | Ask audience to weigh in on a key question | | 2 | Twitter/X | Poll | Same question, adapted for Twitter's format | | 3 | Facebook | Question post or poll | Conversational version | | 4 | Discord | Poll or reaction vote | Community engagement in server | | 5 | Telegram | Poll (quiz mode optional) | Channel engagement |
Engagement reminder: "Vote in your own polls (sets the tone). Comment on early responses."
Day 5: Community Building
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | Skool | Challenge or action post | Give the community something to do | | 2 | YouTube Community | Text post or poll | Engage existing subscribers | | 3 | Discord | Discussion thread + announcement | Community conversation |
Engagement reminder: "Pin a follow-up comment with additional context."
Day 6: Drip and Reinforcement
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | Newsletter | Email 2 (Day 2 of drip) | Deeper dive for subscribers | | 2 | WhatsApp | Channel update | Best insight as personal message | | 3 | Telegram | Channel post | Formatted broadcast with key takeaway |
Engagement reminder: "Monitor email replies; respond to any subscriber questions."
Day 7: Lightweight and Residual
| Priority | Platform | Content Type | Notes | |----------|----------|-------------|-------| | 1 | Instagram | Story or reel script | Lightweight, behind-the-scenes feel | | 2 | Snapchat | Story script (3-5 frames) | Ephemeral, raw feel | | 3 | Skool | Discussion post | Open-ended community question |
Engagement reminder: "Respond to any leftover comments from the week across all platforms."
Drip Sequence Integration
Map the 3-email drip to calendar days: Email 1 on Day 1 (with long-form launch), Email 2 on Day 3 or 6, Email 3 on Day 5 or 7. Shift to next weekday if start date falls on a weekend.
Platform Filtering
If not all platforms were generated, remove missing rows, redistribute content (max 2-3/day still applies), compress to 3-4 days for 1-2 platforms.
Calendar Footer
Include after the table: total pieces count, platforms covered, image assets needed (reference images/prompts.md), email drip status, and these engagement rules: respond to comments within 60 minutes, engage with 3-5 niche posts before and after yours, never post and ghost, track top performers for future repurposing.
Error Handling
| Condition | Action | |-----------|--------| | No outputs generated yet | Cannot build calendar; report error to orchestrator | | Only 1 platform | Generate 3-day schedule; 1 post per day |