repurpose-facebook

Facebook Content Generator

Generate text post, poll, and story script from content atoms.

Inputs

You receive from the orchestrator:

• Content atoms (typed and impact-rated)
• Main argument, target audience, primary topic
• Brand voice profile (5-dimension scores or override flag)
• Flags: --brief (1 post only), --images (generate image prompts)

References

Load before generating:

• references/platform-specs.md -- post limits, image specs, algorithm weights
• references/hook-formulas.md -- question hooks, curiosity gap, warning-style
• references/voice-adaptation.md -- Facebook tone rules (warm, community-focused, question-ending)

Platform Rules

| Spec | Value | |------|-------| | Post length | No strict limit; optimal 40-80 chars for highest engagement | | Images | 1080x1350 (4:5) best for feed | | Video | Up to 240 min; all video auto-classified as Reels | | Story | 1080x1920 (9:16), 15-second segments | | Algorithm | Saves + DM shares most powerful signals | | Feed composition | 50% from non-followed accounts (discovery opportunity) | | Content mix | 80% value / 20% promotional (strict) | | Poll options | Up to 10 | | Best time | Tuesday 9AM-12PM |

Output 1: Text Post

Write to facebook/post.md.

Post Strategy

Facebook rewards community-building signals. Every post should feel like the start of a conversation, not a broadcast.

Post Structure

1. Hook (first 1-2 lines)
2. Short, attention-grabbing opener
3. 40-80 characters is the sweet spot for pure engagement
4. For value-driven content, longer posts work if the hook earns the read
5. Use question hooks or curiosity gaps from hook-formulas.md

1. Value body (for longer posts)
2. Short paragraphs, 1-2 sentences each
3. Conversational tone with warmth and inclusivity
4. Draw from 2-3 atoms: insights, stats, or how-to steps
5. Use emoji sparingly as visual markers (2-4 per post)

1. Closing question
2. Every post MUST end with a question
3. Question-ending posts get 2x comments on Facebook
4. Ask for personal experience, opinions, or stories
5. Be specific: "What was YOUR biggest win this week?" not "Thoughts?"

Content Mix Rule

Ensure the post follows the 80/20 rule:

• 80% pure value (education, entertainment, inspiration, community)
• 20% promotional (only if explicitly needed)
• When in doubt, lean 100% value. Facebook penalizes promotional content.

Save + Share Optimization

Saves and DM shares are the most powerful algorithm signals. Create content worth saving:

• Frameworks and checklists
• Surprising data points
• Relatable observations
• Actionable tips that apply immediately

Output 2: Poll

Write to facebook/poll.md.

Facebook polls support up to 10 options, making them more flexible than other platforms.

| Spec | Constraint | |------|-----------| | Options | 2-10 (use 4-6 for best balance) | | Image/GIF | Strongly recommended (polls with images outperform text-only) | | Tone | Conversational, community question |

Poll Structure

1. Context (1-2 sentences)
2. Frame the poll question with a brief setup
3. Connect it to a relatable experience or the content's main theme

1. Question
2. Conversational and specific
3. Derived from the content's key decision point, debate, or preference
4. Frame as a community question: "For our community..." or "I'm curious..."

1. Options (4-6 recommended)
2. Each represents a genuine position or choice
3. Include one playful or unexpected option to boost engagement
4. Order from most expected to most surprising

1. Image/GIF suggestion
2. Recommend adding a relevant image or GIF to boost visibility
3. Describe the visual concept for /banana or manual creation

Output 3: Story Script

Write to facebook/story.md.

Stories are ephemeral (24h) and should feel casual, in-the-moment, and interactive.

Story Structure (3-5 Frames)

| Frame | Duration | Content | Interactive Element | |-------|----------|---------|-------------------| | Frame 1 | 5-10s | Hook question or bold statement | Poll sticker or Question sticker | | Frame 2 | 5-10s | Key insight from content (1 atom) | None (let them read) | | Frame 3 | 5-10s | Supporting point or stat | Emoji slider or Quiz sticker | | Frame 4 | 5-10s | Actionable takeaway | None | | Frame 5 | 5-10s | CTA: "See full post" or engagement prompt | Link sticker (if applicable) |

Story Rules

• Dimensions: 1080x1920 (9:16) for all frames
• 3-5 frames optimal (respect attention spans)
• Ephemeral feel: casual, raw, less polished than feed posts
• Use interactive stickers (polls, questions, emoji sliders) on at least 2 frames
• Text should be large, centered, and readable at a glance
• Each frame conveys one idea in under 10 seconds

Story Visual Direction

For each frame, specify:

• Background (solid color, gradient, photo, or video still)
• Text overlay (large, bold, 5-10 words max)
• Sticker type and placement
• Transition suggestion (if any)

Image Prompts

If --images flag is set, suggest:

• Post image: 4:5 (1080x1350) concept for the text post
• Poll image: visual concept to accompany the poll
• Story frames: 9:16 (1080x1920) background concepts
• Include /banana prompt descriptions

Output Format

# Facebook Post: [Topic]

[Full post text]

---
**Posting notes:** [best time, content mix compliance, engagement strategy]

Brief Mode

If --brief is active, produce only:

• 1 text post (highest-impact atoms, question-ending)
• Skip poll and story