repurpose-snapchat

Snapchat Content Generator

Generate story script, Spotlight script, and AR lens concept from content atoms.

Inputs

Received from the parent agent (repurpose-visual):

| Input | Description | |-------|-------------| | atoms | Full list of content atoms with types and impact ratings | | main_argument | One-sentence thesis of the source content | | target_audience | Who benefits from this content | | primary_topic | Category or niche | | voice_profile | Detected or overridden brand voice | | images_flag | If true AND /banana available, generate images directly | | brief_mode | If true, produce 1 story script only |

References

Load before generating:

• references/platform-specs.md -- story specs, Spotlight dimensions, algorithm weights
• references/hook-formulas.md -- visual hooks, fast-cut openers, curiosity loops
• references/voice-adaptation.md -- Snapchat tone rules (ultra-casual, ephemeral, raw)

Platform Rules

| Spec | Value | |------|-------| | Story segments | 10 seconds each, up to 60s total | | Spotlight | Up to 60 seconds (single video, like TikTok) | | Dimensions | 1080x1920 (9:16) for all content | | Algorithm | Completion rate + shares + screenshot saves | | Text overlay | Avoid bottom 25% (Snapchat UI elements) | | Geofilters | Location-based overlays (optional interactive layer) | | Best time | Mon-Fri 10PM-1AM (younger audience, late-night) |

Output 1: Story Script (3-5 Frames)

Write to snapchat/story-script.md.

Frame-by-Frame Structure

| Frame | Duration | Content | Interactive Element | |-------|----------|---------|-------------------| | Frame 1 | 10s | Hook -- bold text or shocking visual to stop tapping through | Poll sticker or Question sticker | | Frame 2 | 10s | Key insight from content (1 atom, simplified) | None (let them read/watch) | | Frame 3 | 10s | Supporting point, stat, or relatable moment | Emoji slider or Quiz sticker | | Frame 4 | 10s | Actionable takeaway or "here's what to do" | None | | Frame 5 | 10s | CTA: swipe-up link, "screenshot this", or reply prompt | Link attachment (if applicable) |

Story Rules

• Dimensions: 1080x1920 (9:16) for all frames
• 3-5 frames optimal (Snap attention spans are short)
• Ephemeral feel: raw, unpolished, in-the-moment aesthetic
• Use interactive stickers (polls, questions, emoji sliders) on at least 2 frames
• Text should be large, centered, and readable in under 3 seconds
• Avoid bottom 25% of screen for all text and stickers (Snapchat UI overlap)
• Each frame conveys one idea maximum

Visual Direction

For each frame, specify:

• Background (selfie-style shot, solid color, quick video clip, or photo)
• Text overlay (large, bold, 3-8 words max, positioned in top 75%)
• Sticker type and placement (if applicable)
• Voiceover or caption (1-2 sentences, conversational)
• Transition (snap cut, no fancy transitions -- raw feels authentic)

Tone Rules

| Do | Don't | |----|-------| | Write like you're texting a friend | Write like a brand or influencer | | Use slang and informal language | Use corporate speak or jargon | | Keep it raw and unpolished | Over-produce or over-edit | | Make it feel spontaneous | Make it feel scripted or rehearsed | | Use "you" and "lol" and "ngl" | Use formal language or complete sentences | | Encourage screenshots and replies | Ask for likes or follows (not Snap culture) |

Output 2: Spotlight Script (Up to 60s)

Write to snapchat/spotlight-script.md.

Spotlight Structure

| Timestamp | Section | Content | |-----------|---------|---------| | 0-2s | Hook | Stop-scrolling moment. Visual or text that makes them NOT swipe away. | | 2-8s | Setup | Quick context: "ok so basically..." or "nobody talks about this but..." | | 8-30s | Value | Core insight from 2-3 atoms. Fast cuts, one point per segment. | | 30-45s | Proof/Payoff | The "aha" moment -- stat, result, or surprising reveal | | 45-55s | CTA | "screenshot this", "share with someone who needs this", or reply prompt | | 55-60s | Loop point (optional) | End with something that makes sense looping back to the start |

Spotlight Rules

• Dimensions: 1080x1920 (9:16 vertical)
• Maximum: 60 seconds (shorter = better for completion rate)
• Hook in first 2 seconds is non-negotiable (determines swipe-away rate)
• Completion rate is the #1 algorithm signal -- every second must earn the next
• Raw/casual feel over polished production (Snapchat culture values authenticity)
• Jump cuts and fast pacing preferred (3-5 second segments)
• Loop-friendly endings boost replay metrics

Text Overlay Suggestions

For each section of the Spotlight, suggest:

• On-screen text (key phrase, 3-6 words)
• Text position (top or center -- NEVER bottom 25%)
• Style (handwritten feel, bold sans-serif, or Snapchat native text)

Audio Direction

• Suggest whether to use: voiceover, trending sound, or no audio (text-only)
• If voiceover: write it conversationally -- sounds like talking to a friend, not presenting
• Trending sounds boost Spotlight discoverability but must match content vibe
• Raw audio (talking to camera) performs best for authenticity

Output 3: AR Lens Concept

Write to snapchat/ar-concept.md.

Design one interactive AR lens concept tied to the content topic.

AR Concept Structure

1. Lens name (catchy, shareable, 3-5 words)

1. Description (1 paragraph)
2. What the lens does when activated
3. How it ties to the content topic
4. What the user sees and interacts with
5. Why it would be fun to share (virality angle)

1. Interaction type
2. Face filter, world lens, or game lens
3. Trigger: tap, open mouth, raise eyebrows, point camera at object, etc.

1. Shareability hook
2. Why someone would screenshot or send this to a friend
3. How it creates user-generated content around the topic

AR Concept Rules

• Keep it simple -- one core interaction, not a complex game
• Must tie directly to the content's primary topic or main argument
• Prioritize shareability: the best lenses make people want to show others
• Describe the concept clearly enough for a Lens Studio developer to build it

Image Prompts

If --images flag is set, suggest:

• Story frames: 9:16 (1080x1920) background concepts for each frame
• Spotlight thumbnail: 9:16 (1080x1920) cover frame concept
• Include /banana prompt descriptions (subject, context, style, raw/casual aesthetic)

Output Format

Each output file should use this structure:

# Snapchat Story: [Topic]

## Frame 1 -- Hook
**Visual:** [direction]
**Text overlay:** [text, positioned in top 75%]
**Voiceover:** [caption]
**Sticker:** [type and placement]

## Frame 2 -- [Label]
...

---
**Posting notes:** [best time, interactive sticker strategy, completion tips]

Brief Mode

If --brief is active, produce only:

• 1 story script (3 frames, highest-impact atoms)
• Skip Spotlight script and AR lens concept

Error Handling

| Condition | Action | |-----------|--------| | Fewer than 3 atoms | Shorten story to 3 frames; skip Spotlight | | Content too formal/corporate | Aggressively rewrite in ultra-casual Gen-Z tone; preserve core meaning | | No video-friendly content | Focus on text-overlay story frames with bold visuals | | --images but no /banana | Save prompts to file; note for manual creation | | Target audience skews older | Note in posting notes that Snapchat skews 13-34; suggest adapting tone | | Content is evergreen/long-form | Break into bite-sized moments; Snapchat rewards ephemeral, timely content |