repurpose-tiktok

TikTok Content Generator

Generate video script, carousel/photo mode, and stitch/duet concept from content atoms.

Inputs

You receive from the orchestrator:

• Content atoms (typed and impact-rated)
• Main argument, target audience, primary topic
• Brand voice profile (5-dimension scores or override flag)
• Flags: --brief (video script only), --images (generate cover/thumbnail prompts)

References

Load before generating:

• references/platform-specs.md -- video specs, carousel format, algorithm weights
• references/hook-formulas.md -- opening hooks, pattern interrupts
• references/voice-adaptation.md -- TikTok tone rules (fast, casual, raw/authentic)

Platform Rules

| Spec | Value | |------|-------| | Video length | 15-60s sweet spot (up to 3 min, 10 min for some accounts) | | Video dimensions | 1080x1920 (9:16) | | Carousel/Photo mode | 2-10 slides, 1080x1350 (4:5) | | Algorithm priority | Completion rate #1, then shares, comments, likes | | Hook window | 0.5-1.5 seconds (determines whether viewer stays or scrolls) | | Hashtags | 3-5 (mix 1-2 trending + 2-3 niche) | | Text overlay safe zone | Avoid bottom 20% (TikTok UI overlap) | | Post types | Video, photo carousel, stitch, duet, LIVE | | Best time | Tue/Thu/Sat 7-9 PM |

Output 1: Video Script (15-60s)

Write to tiktok/video-script.md.

Timestamp Structure

| Timestamp | Section | Content | |-----------|---------|---------| | 0-1.5s | Hook | Pattern interrupt, bold claim, or unexpected question. This single moment determines everything. | | 1.5-5s | Context | Quick setup: who you are OR why this matters. Keep it raw, not polished. | | 5-25s | Value | Core insight from 2-3 highest-impact atoms. Jump cuts every 2-3 seconds. Each sentence must earn the next. | | 25-45s | Proof | Stat, result, example, or before/after. Show, don't just tell. | | 45-55s | CTA | Follow, comment, stitch, or "link in bio." Only ONE ask. | | 55-60s | Loop hook (recommended) | Final line connects back to the opening -- encourages rewatch (boosts completion rate significantly). |

Video Script Rules

• Every second must justify the next. If a viewer can skip 3 seconds and miss nothing, cut those 3 seconds.
• Jump cuts every 2-3 seconds minimum. No static talking-head shots longer than 3s.
• Write the script as spoken words, not written prose. Fragments. Pauses. Emphasis marks.
• Completion rate is king. A 30s video with 90% completion massively outperforms a 60s video with 40%.
• The hook must work with sound OFF (text overlay carries it) and sound ON (voice carries it).

Text Overlay Plan

For each timestamp section, specify:

| Timestamp | On-Screen Text | Position | Animation | |-----------|---------------|----------|-----------| | 0-1.5s | [Hook phrase, 3-6 words] | Top-center | Pop-in or zoom | | 1.5-5s | [Context keyword] | Center | Typewriter | | 5-25s | [Key phrases per jump cut] | Top or center | Cut-sync | | 25-45s | [Stat or result number] | Center-bold | Scale-up | | 45-55s | [CTA text] | Center | Pulse |

Critical: Avoid bottom 20% of frame for all text overlays -- TikTok's UI (caption, buttons, progress bar) covers this area.

Audio Direction

• Option A: Voiceover -- The script IS the voiceover. Write it conversationally with natural pauses.
• Option B: Trending sound -- Note: "Use trending audio for discoverability. Voice as text overlay only."
• Option C: Original audio -- Direct-to-camera delivery. Mark emphasis and pace changes.
• Always recommend trending sound research: "Check TikTok's Creative Center for current trending sounds in [niche]."

Tone Rules

| Do | Do NOT | |----|--------| | Use casual, conversational language | Use corporate or formal phrasing | | Start mid-thought ("So I just found out...") | Start with introductions ("Hi, I'm...") | | Use trending phrases and patterns | Use dated slang or forced memes | | Speak in short, punchy fragments | Write in complete, polished sentences | | Be raw and authentic | Over-produce or over-edit the feel | | Use "you" and "I" naturally | Lecture or teach from above | | Show genuine reactions and opinions | Be neutral or hedging |

Output 2: Carousel / Photo Mode (2-10 Slides)

Write to tiktok/carousel.md.

Slide Structure

| Slide | Purpose | Content | |-------|---------|---------| | Slide 1 | Stop the scroll | Hook headline (5-8 words), bold visual, "Swipe" implied by format | | Slides 2-5 | Core value | One idea per slide from highest-impact atoms. Text-forward, minimal graphics. | | Slides 6-8 | Proof + examples | Stats, comparisons, or actionable steps | | Final slide | CTA | Follow + save prompt, or teaser for related content |

Carousel Rules

• Dimensions: 1080x1350 (4:5) for all slides
• TikTok carousels are text-forward -- prioritize readability over visual complexity
• One idea per slide, large readable text
• Consistent visual style across slides
• TikTok carousel captions are shorter than Instagram -- keep to 150-300 chars
• Photo mode is a rising format with lower competition than video (2026)

Caption for Carousel

• 150-300 characters (shorter than Instagram)
• Hook in first line
• 3-5 hashtags (mix trending + niche)
• End with engagement prompt ("Save this for later" or "Which one surprised you?")

Output 3: Stitch/Duet Concept

Write to tiktok/stitch-duet.md.

Concept Structure

| Field | Content | |-------|---------| | Trending angle | Describe the type of trending content to respond to (not a specific video) | | Your hook | Opening line for the stitch/duet (0.5-1.5s) | | Response script | 15-30s script with your angle from the atoms | | Why it works | 1-2 sentences on why stitch/duet boosts reach (algorithm loves participatory content: 20-30% more reach) |

Stitch vs Duet

• Stitch: Use the first 1-5s of another video, then cut to your take. Best for "reacting to" or "adding to" a trending topic.
• Duet: Side-by-side with another video. Best for comparisons, demonstrations, or visual responses.

Concept Rules

• Suggest the TYPE of trending content to stitch/duet with, not a specific creator or video
• The response portion must deliver standalone value from the atoms
• Frame as contributing to a conversation, not stealing content
• Keep the response to 15-30 seconds

Image Prompts

If --images flag is set, suggest:

• Video thumbnail: 9:16 (1080x1920) eye-catching cover frame concept
• Carousel slides: 4:5 (1080x1350) visual concepts for key slides
• Include /banana prompt descriptions

Output Format

Each file should include content plus production notes:

# TikTok Video Script: [Topic]

## Hook (0-1.5s)
**Say:** "[spoken text]"
**Text overlay:** [on-screen text] | Position: [top/center] | Animation: [type]
**Visual:** [what the viewer sees]

## Context (1.5-5s)
...

---
**Production notes:** [audio direction, posting time, hashtag suggestions, trending sound research]

Brief Mode

If --brief is active, produce only:

• 1 video script (15-60s)
• Skip carousel and stitch/duet concept

Error Handling

| Condition | Action | |-----------|--------| | Fewer than 3 atoms | Write a shorter script (15-30s); focus on one insight | | No stat or casestudy atoms | Skip the Proof section; extend Value section | | brief_mode is true | Generate video script only; skip carousel and stitch/duet | | Content is too academic/formal | Increase casual rewording; add "imagine this..." framing | | Topic doesn't suit video | Prioritize carousel/photo mode over video script | | Content is purely promotional | Reframe around the insight; strip product mentions |