Reputation Intelligence Skill
Overview
The Reputation Intelligence skill provides reputation measurement and benchmarking platform integration capabilities. This skill enables comprehensive reputation tracking, competitive benchmarking, and stakeholder perception analysis across multiple data sources.
Capabilities
Reputation Measurement
- RepTrak reputation data integration
- YouGov brand tracking data access
- Brand health index calculation
- Reputation driver analysis
- Trend tracking over time
Employer Reputation
- Glassdoor employer reputation monitoring
- Indeed company reviews tracking
- Comparably ratings integration
- Employee sentiment analysis
- Employer brand health metrics
Product/Service Reputation
- G2/Capterra review monitoring
- Trust Pilot integration
- Product review aggregation
- Service quality tracking
- Feature sentiment analysis
Competitive Benchmarking
- Competitive reputation benchmarking
- Share of reputation analysis
- Relative strength identification
- Gap analysis vs. competitors
- Industry positioning
Stakeholder Insights
- Net Promoter Score tracking
- Stakeholder perception surveys
- Customer satisfaction correlation
- Investor perception analysis
- Community sentiment tracking
Usage
Reputation Dashboard
const reputationDashboard = {
overall: {
reputationScore: 72.5,
trend: '+2.3 vs. prior quarter',
industryRank: 3,
industryAverage: 68.2
},
dimensions: {
products: { score: 78, trend: '+1.5' },
innovation: { score: 75, trend: '+3.2' },
workplace: { score: 71, trend: '+0.8' },
governance: { score: 70, trend: '-1.2' },
citizenship: { score: 69, trend: '+2.1' },
leadership: { score: 73, trend: '+1.8' },
performance: { score: 74, trend: '+2.5' }
},
stakeholders: {
customers: { nps: 45, satisfaction: 82 },
employees: { engagement: 75, glassdoor: 4.2 },
investors: { confidence: 78, recommendation: 68 },
community: { favorability: 72, awareness: 65 }
},
competitive: {
'Company': 72.5,
'Competitor A': 75.2,
'Competitor B': 68.9,
'Competitor C': 71.3
}
};Reputation Alert Configuration
const reputationAlerts = {
thresholds: {
overallScore: {
decline: 5,
action: 'Review and investigate causes'
},
glassdoorRating: {
minimum: 3.5,
action: 'Employee relations review'
},
nps: {
decline: 10,
action: 'Customer experience investigation'
},
competitiveGap: {
maximum: 5,
action: 'Competitive response planning'
}
},
monitoring: {
frequency: 'daily',
sources: ['reptrak', 'glassdoor', 'g2', 'trustpilot', 'surveys'],
recipients: ['cco', 'pr-director', 'hr-director']
},
reporting: {
weekly: ['reputation-summary'],
monthly: ['competitive-benchmark', 'stakeholder-analysis'],
quarterly: ['board-reputation-report']
}
};Process Integration
This skill integrates with the following PR processes:
| Process | Integration Points | |---------|-------------------| | reputation-monitoring.js | Ongoing tracking | | reputation-risk-identification.js | Risk detection | | reputation-recovery-strategy.js | Recovery planning | | executive-visibility-program.js | Leadership reputation |
Best Practices
- Multi-Source Tracking: Use multiple data sources for comprehensive view
- Stakeholder Segmentation: Track reputation by stakeholder group
- Competitive Context: Always benchmark against competitors
- Driver Analysis: Understand what drives reputation scores
- Action Orientation: Connect metrics to improvement actions
- Long-Term View: Focus on trends, not just point-in-time
Metrics and KPIs
| Metric | Description | Target | |--------|-------------|--------| | Reputation Score | Overall reputation index | Above industry average | | NPS | Net Promoter Score | >40 | | Glassdoor Rating | Employee review average | >4.0 | | Competitive Position | Rank vs. competitors | Top quartile | | Dimension Balance | Scores across all dimensions | No dimension below 65 |
Related Skills
- SK-001: Media Monitoring (media reputation)
- SK-002: Social Listening (social reputation)
- SK-012: Stakeholder CRM (stakeholder tracking)