/saas-incubator — SaaS Idea-to-Revenue Pipeline

10-phase framework for solo founders. From market signal to paying customers, with multiswarm agent orchestration at every step.

Pipeline Overview

DISCOVER → VALIDATE → FINANCIAL → SENTIMENT → NAMING → BRANDING → BUILD → LAUNCH → ADVERTISE → METRICS
   ↓          ↓          ↓            ↓          ↓         ↓         ↓        ↓          ↓          ↓
 Signal    Evidence    Numbers     Features     Name      Brand     Code     Users      Paid       Data
 Found     Gathered   Work Out    Defined     Chosen     Built     Ships   Arrive     Growth     Drives

SOSTAC Strategy Layer

The SOSTAC digital marketing planning model (PR Smith) is woven throughout:

SOSTAC is circular — Phase 10 Control feeds back into Phase 1 Situation for the next iteration.

Phase Summary

State Machine

         ┌─────────┐
         │DISCOVER │
         └────┬────┘
              ↓
         ┌─────────┐
         │VALIDATE │
         └────┬────┘
              ↓
      ┌───────────────┐
      │   FINANCIAL    │──→ KILL (exit)
      │   VIABILITY    │──→ PIVOT (back to DISCOVER)
      └───────┬───────┘
              ↓ GO
         ┌─────────┐
         │SENTIMENT│
         └────┬────┘
              ↓
         ┌────────┐
         │NAMING  │
         └────┬───┘
              ↓
         ┌─────────┐
         │BRANDING │
         └────┬────┘
              ↓
         ┌────────┐
         │ BUILD  │
         └────┬───┘
              ↓
         ┌────────┐
         │LAUNCH  │
         └────┬───┘
              ↓
         ┌──────────┐
         │ADVERTISE │
         └────┬─────┘
              ↓
         ┌─────────┐
         │ METRICS │──→ loops back to SITUATION (SOSTAC cycle)
         └─────────┘

Valid transitions:

• Forward: Any phase → next phase (after checkpoint passes)
• PIVOT: Phase 3 → Phase 1 (restart with new angle)
• KILL: Phase 3 → exit (idea doesn't work financially)
• LOOP: Phase 10 → Phase 1 (SOSTAC control → situation cycle)
• SKIP: Phase 5-6 can skip if brand already exists

Reference Files

The Solo-Founder Stack

SEO / AEO / GEO — Baked Into Every Phase

Search visibility is not a phase — it's a principle applied at every step. Three pillars:

SEO (Search Engine Optimization)

Applied in: Phase 4 (keyword research in PRD), Phase 7 (technical SEO, schema, metadata), Phase 8 (content marketing, link building)

• Skills: /seo-core, /seo-technical, /seo-content-writer, /seo-keyword-strategist, /seo-schema, /seo-structure-architect, /seo-authority-builder, /link-building, /seo-sitemap, /seo-hreflang, /seo-content-planner, /seo-snippet-hunter, /seo-content-refresher, /seo-cannibalization-detector, /seo-images, /seo-meta-optimizer, /seo-content-auditor, /seo-geo, /seo-page, /programmatic-seo, /local-seo
• Every page: title (50-60 chars), description (150-160 chars), canonical URL, OG image, H1-H3 hierarchy, JSON-LD schema
• Technical: Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1), mobile-first, structured data

AEO (AI Engine Optimization)

Applied in: Phase 7 (llms.txt, citeable content structure), Phase 8 (content written for AI citation)

• Skills: /seo-content-writer (with AEO principles), /schema-markup
• Every page: self-contained passages, definitive language, brand name in citeable text
• Technical: llms.txt at root, allow ChatGPT-User + PerplexityBot in robots.txt, content in initial HTML

GEO (Generative Engine Optimization)

Applied in: Phase 4 (positioning for AI search), Phase 8 (content optimized for AI Overviews)

• Skills: /geo-fundamentals, /seo-geo
• Strategy: Answer questions directly, include statistics and citations, structured data for entity recognition
• Content format: definition → explanation → example (AI cites this pattern)

Visibility Checklist (apply to every page built)

• Title tag with primary keyword (50-60 chars)
• Meta description with CTA (150-160 chars)
• One H1, logical H2-H3 hierarchy
• Canonical URL (absolute, self-referencing)
• [